WordPress for Startups

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If you’re a first time startup founder, your todo list is as long as your arm. I want to help you with one big vexing problem on that list: building an attractive, attention-worthy, effective web site to market and sell your startup’s product or service. And that means using WordPress. WordPress has become the single best approach for building an effective and engaging site, and WordPress for Startups is designed for your needs and desires as a startup founder.
Hi, I’m Bob Walsh. After 5 books on the mechanics of starting a software company and social media,  I’ve set out to write the definite guide for first time software entrepreneurs about the single most popular content management system (CMS) in the world. WordPress has come of age:
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  • 92% of the installs of WordPress are used for CMS, not for blogs.
  • 14.7% of all web sites in the world run WordPress.
  • Out of every 100 sites set up in the US in the past year, 22 of them are using WordPress.

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While there are many fine books on WordPress (my two favorites are Digging into WordPress and the WordPress Bible), there’s little information to be had on the net for startup founders on how to handle all the big issues of a WorkPress install: managing code, writing effective content, creating a gorgeous professional site without spending thousands of dollars on a graphic artist, actively engaging with your startup’s community from pre-launch through tech support and especially marketing and selling. That’s what I hope to change with WordPress for Startups.
Here’s the current version of the Table of Contents; I hope to finish WordPress for Startups in November and have it available here (.pdf, .mobi, and .epub) and on the Amazon Kindle Store.
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Draft Table of Contents, WordPress for Startups

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Section 1: Introduction

– Section start.
– Is WordPress up to it?- Testimonials.
– Price tables.
– Ecommerce.
– Slider, video, etc.
– Benefit bullets.
– Product shots.
– Going Mobile.
– HTML5/CSS3.
– Interactive – Javascript and jQuery.

Section 2: Code

– Section start.
– Picking a host.
– Bluehost – solid value and support
– WP Engine – Extreme WP
– Sidebar: Evaluating Plugins.
– Recommended Plugins.
– Adminer
– All in One SEO Pack
– BWP Google XML Sitemaps
– HeadSpace2
– Jetpack
– TweetMeme
– WP Touch and Pro Sidebar
– W3 Total Cache
– WP Smush.it
– Others to mention
– Open Source vs. Bought and Paid for.
– This is code! git and svn.

Section 3: Content

– Section start.
– What happens when you visit a web site for the first time?
– What is “the Hook” and why do I need one?
– If you’re not credible, you’re not communicating.
– Building a conversation with your customer.
– It’s not about what you want to say.
– What features credibly deliver the benefits your customer wants?
– Sidebar: a micro style guide for your content
– Value depends on relevance.
– Proof of Life.
– Video.[/one_half]
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Section 4: Ways to Engage

– Section start.
– Prelaunch opportunities.
– SEO and WordPress.
– Twitter.
– Facebook
– Google + and all the rest.
– What about a Blog?
– Tools for engaging
– Hello Bar
– Mailchimp
– foobar
– Pippity and wpsubscriber
– Followupthen.com
– Evernote!

Section 5: Appearance

– Section start
– The theme economy
– WPMU.
– Sidebar: How to pick a premium theme
– Picking your first theme.
– The must-have features.
– Getting with the times: fonts.
– Pretty colors: theme variations and ColourLovers.
– Graphics today, tomorrow and onward.
– Stock photos.
– WordPress for Startups Conclusion.

Section 6: Bonus! WordPress for Startups Checklists

– Section start
– Evaluating a Plugin.
– Evaluating a Theme.
– Getting customer support.
– Designing your Hook.
– Defining your Benefit bullets.
– Credibility Checklist.
– The Update Cycle.[/one_half_last]
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