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Twitter

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Well, it’s not for sending out Tweets of version 2.31… 2.32…. 2.33. That’s insufferably boring and a waste of your time. Instead: Find things you can retweet that your customers will be interested in. Set aside a fixed amount of time a day to do this. Not to get too personal, but an iPad, Flipboard and Tweetings can turn answering the call of nature into productive social media time :). Congratulate your customers – if…

Want to see a near perfect execution of how an old (105 year old!), traditional brand can, with the sharp claws of new social media digging into their thigh, hit the goldmine demographic of 24-35 year olds? Come’on, it will only take a minute and you’ll learn something. First, let’s go to Twitter where CIW (Conventional Internet Wisdom – and no, it’s not an oxymoron) says old companies flounder like sea lions in ballet tutus:…

If you judged by the reaction of some microISVs, absolutely. But Twitter is neither the Spawn of the Devil or a magic wand once waved producing millions of dollars. It’s a new communication medium, and like blogging did it will take some time before the naysayers stop grumbling and the spam artists move on. That said, we live in a society being hugely changed by each major new innovation on the net. Anyone care to…