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Over at the Business of Software forum today “Dashboards” asked a really good question: As a microisv, we often rely building our business through Google services (SEO,adwords..) but is it a good idea to just rely on Google? What are the options for a small guy to defend its business. The OP points out this New York Times story (“Stuck in Google’s Doghouse”) by Joe Nocera about an Internet entrepreneur by the name of Dan…