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Sometimes when it comes to marketing your startup, it’s not what you do but how you do it. You probably give away a few free licenses a week to people you meet, but do you do it with style and make a remarkable, positive, experience out of it? Here’s how: create some individually unique minicards at MOO. Besides doing an awesome job of business card printing – their paper stock is the best I’ve seen for…

Community News: Mike Stokes, HelpBurner, has released version 1 of this documentation/tutorial making tool. Have a look at this post about it, especially the comments. Sam Howley and his partner at OakFocus.net, have released CustomerCradle, a web based subscription service for small businesses to record and report on where their potential customers come from and how effectively they are converted into paying customers. (Think Google analytics for brick and mortar businesses.) And for something different!  Swaggmedia.com…

By Lincoln Murphy, Managing Director Sixteen Ventures http://sixteenventures.com If there was ever any doubt that the “Pricing is Marketing” mantra of Sixteen Ventures is true, just look at the SaaS and Web App pricing related stories that have come out lately. From the positive, where RightNow used changes in pricing in an attempt to disrupt the status quo in the SaaS CRM world, to the extreme negative press generated by Zendesk – and the accompanying customer…

(Apologies to all for the six-week hiatus the MicroISV Digest took while I was working to get out StartupToDo.com Version 2 and start marketing.) Community News: BP and the feds may not be able to turn off the Gulf Oil Spill disaster, but maybe you can code a mobile app that will help. At least that’s the approach Jeff Haynie and the rest of the Appcelerator team is taking. Two open source apps – Oil Reporter…

Nine Oasis Digital StartupToDo.com Scholarships recipients have now gotten the good news and accepted. If you are based in the St. Louis area and are building a software startup, there’s four one Scholarship still up for grabs – here’s the details: Announcing the first 10 StartupToDo.com Scholarships. The 3 latest recipients are: Clayton Smith, WorldKi, online platform and marketplace for independent game developers. Michael Buchanan, microspaces.com, online nested interface technology. Nawaz Anwarudeen, Lynxess, hardware neutral…

The MicroISV Digest for the week(s) ending December 21st, 2009. (If you have an announcement of interest to your fellow microISV, indies or startups, please email me at bob.walsh@47hats.com with the word digest in the subject.) News and Announcements Joseph Thibault, Partner, Coursefeeds.com, is recruiting beta testers for a January launch of his new Learning Management System. (via email) Hector Sosa, PainlessSVN, has released PainlessSVN 1.1.0 and is offering readers of this blog 50% off…

The MicroISV Digest for the week ending December 8th, 2009. (With 2010 just one month away, I need your feedback on what – and whether – the MicroISV Digest should be. Please comment on this post what you’d like to see it cover more, less or differently. And apologies for missing last week – by the time I could get to it, it was Thanksgiving here in the US.) (If you have an announcement of…

The MicroISV Digest for the week ending November 30th, 2009. (With 2010 just one month away, I need your feedback on what – and whether – the MicroISV Digest should be. Please comment on this post what you’d like to see it cover more, less or differently. And apologies for missing last week – by the time I could get to it, it was Thanksgiving here in the US.) (If you have an announcement of…

While you were sitting down to Thanksgiving dinner, Google was changing how and even if customers will find your software. Since There Is No News(bloggers, reporters) Thanksgiving weekend, the firestorm will start officially Monday. Here’s how Google rocked your world by adding one little command to their results page for some users : + Show Options… When you click it, you get a left sidebar changing how people search with Google – and how much…

The MicroISV Digest for the week ending November 16th, 2009. (If you have an announcement of interest to your fellow microISV, indies or startups, please email me at bob.walsh@47hats.com with the word digest in the subject.) News and Announcements Jacob Gorban, Apparent Software, has launched Cashculator – the Mac way to track your cash flow. Cashculator is a different kind of personal finance application – instead of focusing on the past and logging previous transactions,…