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I wish I had a time machine. Over the years I’ve talked to scores of people who would wistfully start the conversation, “I really want to start my own company, but…” The “but” would be any one or combination (if they’d really been agonizing over it) of financial, emotional, psychological self-justifications for not making the leap, not pulling the trigger. Something dies inside yourself when fear gets the better of your dreams. That’s why I…

By Bob Walsh Managing Partner, 47hats.com As of today, mymicroISV.com becomes 47hats.com – my new consulting firm helping microISVs succeed. Ever since writing my first book, Micro-ISV: From Vision to Reality, I’ve been working informally with a number of microISVs – helping them find their markets, define their unique selling propositions, improve their blogging and find ways to wear all the hats they need to prosper. I’ve been having a great time! I really enjoy…

I usually don’t mark up a book this much, but Rule the Web by Mark Frauenfelder (founder of BoingBoing.net) just begs for it. I picked up this book expecting that since I’m already web savvy I’d fine a few things new that would be good, a few items to pass on to family and friends who have lives outside of the net. I was very happily surprised but the quality and quantity of really useful…

I spent the day yesterday getting the lowdown on Microsoft Office Live from Don Campbell, Microsoft’s OL evangelist – there’s definitely two potential opportunities there for microISVs. Office Live has nothing whatsoever to do with Excel and Word online – it’s Microsoft’s play to be an ISP for reluctant adopter small businesses who are now getting around to be building some sort of web presence for themselves – about 10 million in the US alone.…

There’s a great joint appearance of Bill Gates and Steve Jobs at the D Conference you can watch at the D5 Site. The short version is the highlights reel, but don’t neglect the Prologue video. Me? I’m going to try and get through all seven parts of the full session. Steve and Bill have a lot to talk about these days – their mutual adversary, Google. Both have been and are in the desktop PC…

By Dave CollinsFounder, Shareware Promotions Let’s start with an obvious statement: if you’re reading this article, you know how to read. The question is: how well? The scale between reading fluently and being completely illiterate is wide and fluctuating, and much more complicated than you might have thought. For example, did you know that 48% of the US adult population are classed as being low literacy readers? Figures in other advanced countries are fairly similar.…

I’ve gotten to know Michael Lehman pretty well the past year or so, so when he launched Independent Innovators today, I was pretty excited. The world is changing. Micro-ISVs are selling world class software. Indie bands are firing their predatory record labels. People are escaping their cubicles. And Michael, well here’s his mission: “On this blog and podcast I plan to explore this exciting new world by highlighting successful Independent Innovators, interviewing companies and consultants…

In all the years I’ve been doing tech, I’ve been to exactly 1 Microsoft event (the intro of Microsoft Access) and that was in San Francisco. Next month, I’m going to Microsoft in Seattle for an event, entitled: “Office Live Review for Micro ISVs” on May 21, 2007 from 9:00 a.m. to 5:00 p.m. I’m paying my own way, flying (something I really don’t enjoy anymore), because something is going on with Office Live. I’d…

By Bob Walsh Yesterday I got taken to task because I suggested a micro-ISV could build a very profitable business around providing WordPress support, reviews of plugins, and perhaps their own WP plugins. Today, FrSIRT lists this Security Advisory (Thanks cehwiedel, via Twitter): “Multiple vulnerabilities have been identified in WordPress, which could be exploited by malicious users to bypass security restrictions or conduct SQL injection attacks.The first issue is due to an input validation error…

[Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave CollinsFounder, Shareware Promotions It’s not an unusual scenario. We take on a new client, and at the beginning of the SEO process, we start discussing keywords. The client is adamant – his main keyword is “funky software”, and that’s what he wants to rank for. Number…