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(Apologies to all for the six-week hiatus the MicroISV Digest took while I was working to get out StartupToDo.com Version 2 and start marketing.) Community News: BP and the feds may not be able to turn off the Gulf Oil Spill disaster, but maybe you can code a mobile app that will help. At least that’s the approach Jeff Haynie and the rest of the Appcelerator team is taking. Two open source apps – Oil Reporter…

While you were sitting down to Thanksgiving dinner, Google was changing how and even if customers will find your software. Since There Is No News(bloggers, reporters) Thanksgiving weekend, the firestorm will start officially Monday. Here’s how Google rocked your world by adding one little command to their results page for some users : + Show Options… When you click it, you get a left sidebar changing how people search with Google – and how much…

If you judged by the reaction of some microISVs, absolutely. But Twitter is neither the Spawn of the Devil or a magic wand once waved producing millions of dollars. It’s a new communication medium, and like blogging did it will take some time before the naysayers stop grumbling and the spam artists move on. That said, we live in a society being hugely changed by each major new innovation on the net. Anyone care to…

As some of you know, I’ve spent the last six months writing The Web Startup Success Guide. One giant – and personally uncomfortable – lesson learned in all those interviews was the finding the right partner or two could make a huge difference in whether your small software company will succeed. It’s not about getting funding – although your chances as a one-person company of getting even a smidgen of angel funding fit comfortably on…

By Mark Gladding Founder,Tumbywood Software www.Tex2go.com www.eBooksJustPublished.com I’ve always been impressed by Patrick McKenzie’s Daily Bingo Card linkbaiting strategy. Not only does it attract a great number of links from a notoriously non-technical audience, it casts an incredibly wide net to snare countless long tail searches. I’ve been thinking for a while on how to come up with a similar strategy for my own product, Text2Go – an application that turns text to speech so…

Over the last few days you may have heard of Microsoft’s new program for startups, BizSpark. I am now a BizSpark Network Partner, so if you are interested in taking advantage of what Microsoft is offering please contact me at bob.walsh@47hats.com (Please, include the word BizSpark in the subject so I can spot it quicker.) Before you do so, definitely have a look at the BizSpark FAQ and Portal to see if you/your company qualify.…

Patrick Foley (Microsoft ISV Architect Evangelist) and I have launched The Startup Success Podcast. Here’s our first episode. The game has changed for microISVs and startups. It’s not just the credit crunch/recession in the U.S. and Europe, or the ever-growing number of platforms, frameworks and languages you can develop a web or desktop app in, or the wild growth of a postindustrial new sector of the global economy – the Startup Sector. It’s all these…

Over at the Business of Software forum today “Dashboards” asked a really good question: As a microisv, we often rely building our business through Google services (SEO,adwords..) but is it a good idea to just rely on Google? What are the options for a small guy to defend its business. The OP points out this New York Times story (“Stuck in Google’s Doghouse”) by Joe Nocera about an Internet entrepreneur by the name of Dan…