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Sometimes when it comes to marketing your startup, it’s not what you do but how you do it. You probably give away a few free licenses a week to people you meet, but do you do it with style and make a remarkable, positive, experience out of it? Here’s how: create some individually unique minicards at MOO. Besides doing an awesome job of business card printing – their paper stock is the best I’ve seen for…

Community News: Mike Stokes, HelpBurner, has released version 1 of this documentation/tutorial making tool. Have a look at this post about it, especially the comments. Sam Howley and his partner at OakFocus.net, have released CustomerCradle, a web based subscription service for small businesses to record and report on where their potential customers come from and how effectively they are converted into paying customers. (Think Google analytics for brick and mortar businesses.) And for something different!  Swaggmedia.com…

Community News: A quiet week… Interesting  Answers.Onstartups.com questions with useful answers: For mISVs that have a day job. How do you balance the effort with work, family and other obligations? Where to find study case report on startups? What are Some of the Most Successful Low Budget Startup Marketing Campaigns You’ve Seen? News/posts for microISVs and Startups: So who are the 50 prominent startups who you should keep an eye on? Louis Gray knows. StartupToDo.com,…

The MicroISV Digest for the week ending August 17th, 2009. (If you have an announcement of interest to your fellow microISV, indies or startups, please email me at bob.walsh@47hats.com with the word digest in the subject.) News and Announcements Neil Davidson, CEO of Red Gate Software and organizer of the Business of Software Conference, has launched a no-strings attached startup incubator program in Cambridge, UK for UK and European startups. Details here. Way to go…

(Note: if you just hate everything Microsoft, now’s a great time to skip this post. 🙂 ) So what’s the difference between Microsoft Empower and Microsoft BizSpark (of which I’m now a Network Partner, meaning you can get in through me.)? I think it depends on your circumstances. I was in Empower – and found it a great help in getting my microISV product out the door. Empower is good, the tech support is a…

Patrick Foley (Microsoft ISV Architect Evangelist) and I have launched The Startup Success Podcast. Here’s our first episode. The game has changed for microISVs and startups. It’s not just the credit crunch/recession in the U.S. and Europe, or the ever-growing number of platforms, frameworks and languages you can develop a web or desktop app in, or the wild growth of a postindustrial new sector of the global economy – the Startup Sector. It’s all these…

The MicroISV Digest for the week ending September 8th, 2008. (If you’re announcing the public debut of a microISV, startup or have other news to share, please email me at bob.walsh@47hats.com with the word digest in the subject.) News and Announcements Starr Horne (ChatSpring Live Chat) has branched out and started a how-to blog about the business of software: Jolt Magazine. More than a few microISVs have heeded the call: Jason Abate, Jon Chase, Benjamin…

Starting a microISV or startup, putting bread on the table and having a life of some sort is definitely a tall order, but it can be done. The biggest step is dumping the habits, patterns and assumptions that may have served your cause when you’re a corporate drone but spell instant failure as a rock and roll Internet entrepreneur. As an alternative, here’s my 8 top lifehacks for getting things done for my clients, my…