By Brian Noll Code Complete Software A few typical things can happen when developers sell and market development tools to other developers. Here are some things to be careful about: Overselling OK, here is the deal.  It’s plain and simple, but sometimes forgotten.  Developers, engineers, and any scientific thinking person tend to reject outlandish marketing that overpromises.  Also, that same disgust and rejection is now directed towards “management speak”. How many sites, sales processes, and…