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By Dan Gravell, Founder, elsten software Content marketing is a cheap way to attract visitors to your site, but how can you achieve a long tail content marketing strategy as a single founder? As a single founder of Micro-ISV, I wanted to develop a scalable way to attract both visitors and inbound links. I came up with a way of combining Wikipedia, the software I sell and oDesk to generate hundreds of pages of useful…

By Marc Strong, Founder, Wienot Films The world is drowning in information–at least I know I am! In 2011, we created an estimated 1.8 zettabytes of data. What’s a zettabyte anyway!? Mashable says 1,800,000,000,000,000,000,000 bytes is enough information to fill 57 billion 32 GB iPads. If that number’s still too abstract, you could build a mountain 25-times higher than Mt. Fuji with all those iPads! Needless to say, it’s easy for the average consumer to…

Tom Rutka Entrepreneur SocialVideoPromotion.com Do you know the amount of psychology involved in buying of products and services? When you critically analyze the factors that have ever induced you to purchase something, you will see that there is a function of marketing and sales psychology, which made you buy the item without realizing the subconscious influence. You may argue that your buying decision was a result of necessity or desire, well you are right, but…

By Andrea Shillington Founder & Owner  Brands for the people The first question every leader should start with is this: why does your business exists other than to make money? It may come as a surprise to you that the first questions in a branding process is not about what the product or service is, or even how it’s delivered differently. Those questions will come, but the one that matters most to customers – and…

By David Feinleib VC, Entrepreneur, and Author of Why Startups Fail: And How Yours Can Succeed Startups fail for many different reasons. Turn failure into success by avoiding some of the most common causes of startup failure: Failing to drive demand Building a product people don’t want A lack of passion Running out of money Scaling too fast Small markets Failing to focus Drive Demand! As I wrote in Seven Ways To Market Your Startup,…

By Jarie Bolander Founder, EnduranceLeader.com Thomas Edison was famous for saying: Invention is 1% Inspiration and 99% Perspiration. What he should have said was: Invention comes through practice. Just like the endurance athlete, innovators need to practice. Practice takes many forms. From the thought experiment, to the mockup all the way to beta, it’s all practice for the big event – shipping a product. Innovative Deep Practice I’m a big fan of The Talent Code…

[After last week’s post on A prelaunch page for your startup, Josh Ledgard of KickoffLabs reached out to point out his alternative. Here’s more info from Josh.] by Josh Ledgard Co-founder, KickoffLabs You need to start marketing your next great idea today.  Technology is easy, but marketing is hard. You need a head start and hard work because… 1. You aren’t famous Yup, if you were the co-founder of Facebook buzz will build itself. (See Quora)…

By Mark L. Smith, Co-Founder www.DigMyData.com Momentum is the life blood of a startup. Nothing gums up the works and kills momentum like scheduling difficulties — timezones, multiple availability schedules, holidays. It’s a wonder sometimes that anything gets scheduled at all. We absolutely love our product vision at DigMyData and we love using our own tool to tell our business stories. As a result, we schedule a lot of meetings with people all over the world to both pitch…

By Pierre Khawand Founder & CEO People-OnTheGo http://www.people-onthego.com (Note: I invited Pierre to do this guest post and be on The Startup Success Podcast after buying and reading his book, The Accomplishing More with Less Workbook. Got questions for Pierre? Add them to his Guest page before Jan. 31st!) The rumors that e-mail is “dead” have been put to rest time after time. Even though some Social Media evangelists would like us to believe that…

By Rob Clymo Office Genie When you’re starting a business venture then there are a multitude of things to think about. One of the main components of getting a new business infrastructure in place is to decide on where you’re going to work. If you’ve got an idea for your venture that doesn’t really require business premises as such, then working from home is always a good way to go. However, not all of us…