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One of my clients last week asked me about beta blogs: why, how and what’s the tradeoffs? It got me thinking both back to 2004 when I first started a blog as a brazen and shameless way of getting some attention for my first microISV product. And it got me thinking forward: If I were a developer in my 20s who preferred being at the top of the payscale instead of the bottom, would I…

Well, I guess for me. I’m writing as of today for CNET’s Webware after quitting my previous blogging gig. Webware is all about web applications and CNET – which is owned by CBS now by the way – is all about the web apps that are changing how people live and work online. If you’re a microISV or startup with a good story to tell and starved for some major media attention, I’m all ears:…

One of my clients, Tugboat Enterprises, launched its “Rising Tide: Tales from The Land of Selkie” blog last week, and if you’re wondering about some of the finer points of doing a product blog, it’s definitely worth a visit. When you get there, you’re not going to find a blog extolling the wonders of Selkie Rescue (which is actually pretty hot stuff, if your primary box is a PC and you want to have a…

Tipped by a tweet by Steve Ruble, I was excited to see a post about new polling numbers from the Pew Internet & American Life Project regarding blogging: 42% of all Americans have read a blog at least once, 33% still read blogs, 11% read blogs regularly, 12% have created a blog, 5% blog regularly. Then I started thinking about these numbers. Wait a minute: more people have created a blog than regularly read blogs?…

By Ian Lurie Portent Interactive One of my favorite Conversation Marketing rules is “Sound Smart”: Have something to say, say it well, and say it right away. Here’s my test for a good headline:1. Does it immediately explain the content of that page? For example, “Put Your USP in Your Headline: SoundSmart” is better than “Sound Smart”. 2. Does it explain why I’d want to read the page? This should be implicit in the headline.…

Yes, that Marc Andreessen, the cofounder of Netscape, now has started a blog (http://blog.pmarca.com) you’re going to want to track. For instance, Marc has started a few days ago a multipost series on what VC funded startups really like (part one and part two), wrapped up a three parter on the lowdown on VCs a couple of weeks ago and promises a post soon, “Top 10 ways to do personal outsourcing”. Now just why should…

Zviki Cohen, a microISV in startup mode, was kind enough to drop me a line about his new blog and a post he did outlining another microISV’s tactics for success: Xoreax Software (makers of a very useful C++ distributed compilation tool, IncrediBuild. Zviki’s post (and email to me) are excellent example that: You don’t have to solve global warming in 500 words to do an interesting post – just write about something – or someone…

Nick Brawn launched his microISV product, Shinobi Scanner, last week for the Mac OS, and already he’s passing on info you can use in your company: Cut, cut, cut to get 1.0 out the door: If it isn’t essential, leave it out. Don’t call it 1.0 Beta if you’re going to release 1.1 next. Just call it 1.0. Everybody loves screenshots: My screenshots page has the most hits so far. Don’t be afraid of getting…

If I did say so myself! Avangate (a European internet software distribution/ecommerce company) has kicked off a series of interviews with “Web VIPs” (I did not make this up) and for some bizarre reason started with me. The good stuff for micro-ISVs starts about half way regarding what to do and not do when it comes to blogging. Enjoy!