Category

Marketing

Category

It used to be all you had to do is create a new startup, polish your Web 2.0 buttons and people would sign up for your service, and pay you. That was about 500,000 apps ago. Today with services like oAuth through Twitter and Facebook, getting visitors to join isn’t the issue – getting them to actually use your service and therefore value it and therefore pay for it is the nut you have to…

With something north of 10,000 Twitter related tools, services, and apps, it’s very easy to become overwhelmed and undermotivated looking for tools to help your startup. Here’s 5 new Twitter tools I’d recommend, and why. Buffer What: Repeat your tweets so more people see them. Pros: Slick interface, good analytics, free account gets you real results. Cons: Plan on going Pro for $10/month. I did. Want: Built-in analysis of best times to autotweet to reach…

As we count down the days to a shiny new 2012, here’s another New Year’s Resolution to consider for your startup: Resolution #2: I am going to engage more with my customers. Enterprise companies are scrambling to engage more with their perspective and actual customers on multiple social media platforms, via relevant email, and realtime conversations on their sites. What are you doing to do the same? Here’s three specific ways that play to a…

Go take a look right now at your site: What’s the first thing that catches your eye? If it’s your logo, the start of a video, testimonials about your app – you have a problem. If it’s the outdated look of your site, a sense too much is crammed into too small a space or that you’ve not updated your product in 6 months – you really have a problem. The first thing that should…

Well, I’ve been trying hard to resist the avalanche of Black Friday deals today, but I fell for one, and you should too: The megatrend is towards realtime web data and for good reason: the whole point of having a site is engagement. By the way, had to straighten out a few issues due to expired trial account, but thanks to James at GoSquared I’m all set. James was able to work the problem with me…

Want a quick introduction to social media for your startup and getting “the media” to pay attention to it? Here’s Chapter 6 “Social Media and your Startup” from my book The Web Startup Success GuideGuide. (I rescued this sample chapter from obscurity at Apress.com). What’s in this free chapter: Cluetrain, building social media radar, doing Twitter right , drinking from the RSS firehose with  Google Reader with PostRank, building your startup’s blog, getting big news blogger and…

I miss Steve. I miss him a lot. Especially after spending the past 4 hours trapped in the “Internal Error Occurred” debacle (reported here, here, and even here, and anywhere else Apple-centric on the web), unsuccessfully upgrading my iPad and iPhone to iOS5. For my snickering Windows friends (I’m thinking of you, Pat!), today’s waste of what could have been a productive day began by being the good early adopter and pounding away at the iTunes upgrade button…

Note: The following screed is brought to in the public interest. If you’ve wouldn’t in a million years put the words “time” and “management” together, feel free to skip. 🙂 I started reading Jenny Blake’s fine Life After College: The Complete Guide to Getting What You Want this morning (Jenny: need a Life Way After College sequel and Kindle version!), and was globsmacked when I read the phrase “time management” in the intro. I’m looking forward to reading…

So there you are, with your startup wired up with every type of analytic instrumentation you could ask for. You got your Google Analytics, Google AdWords, your email engagement program of choice (it really ought to be MailChimp, IMO). And you have your social media data – how many Twitter followers you have, what people on Facebook think of you, how many people read your blog. To top it off, you’ve got your sales data…

This may be off-topic if you’re reading this blog because I mostly focus on startups and microISVs, but stick with me for a moment. Who is going to make the future, or at least the part pertaining to how people interact with idea-containers formally known as books? Actually, I’m nominating you for the job. Because the difference today between those of us who ship code for a living and those of us who ship words…