Category

Ideas

Category

I just passed the HubSpot Social Media Certification test tonight. I was pleasantly surprised how much content and how little “sell” there was in this 20-odd hour course. As usual, HubSpot does a first rate job on the content it creates. If you are thinking about going for this cert, do it! You’ll learn a lot about where social media fits, now, in any company’s marketing strategy.

A Social Media Cleanse in progress. Just did the first part of my #SocialMediaCleanse to prep for 2019. Dropped about a thousand Twitter people/products I’ve been following. Said goodbye to former co-workers I’ve never heard from, projects that have come and gone, old employers and contract. And Politics – I’m a dedicated politics junkie of the Democratic Persuasion (Impeach Trump), but even I can’t hack the Media/Social Media saturation with all things Mueller and Trump.…

Yep, I’m back! This is about the sixth reincarnation of my blog since I started with ToDoOrElse on Typepad.com in 2004. Thanks for reading! I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers – hi there! – and you’d like someone to make sense of the whirling dervish whirlwind that…

So welcome to your new, fully-digitalized career! Whatever your current occupation, you can expect to be hopping jobs every three years (or less). When you go after your next job, you’re more likely to be screened by software before you get to talk to a person. If a recruiter is in the mix, you can bet (94%) they’ve already eyeballed (or their software has) your LinkedIn profile. If you do get to talk to a…

Multi-billion member social networks, robots that can chase you down, algorithms that decide whether you get to live or die. Just a few high points to the world that’s fast approaching. Having not not posted here in a six months plus, I have to ask if creating content outside the walls of a social network is even a thing anymore for people other than very-non-millennials such as myself, or people trying to sell you something. I know…

I don’t usually mix my day job at TheRightMargin with my various passions here at 47hats, but an experiment I and three other employees are getting ready to launch was just too useful for people here to pass up. As self-funded startup founders (SFSFs?) we tend to code first and ask questions later. I’m a programmer dammit, and if I write a cool feature then users will love it! Maybe. But maybe coding is a…

If you’re stuck for an idea to build your startup on, then I’ve got just what you need – and it will cost you a single dollar. Rene Andreasi-Bassi is one of those rare people who throw off great ideas like way sparks fly when molten steel gets poured. His day job is in the television industry where a thousand ideas live and die before lunch. And he’s done what every good founder does in the…