The Business of Software Conference starting today in Boston is live streaming, beginning at 9am Eastern. If you want to hear and watch some of the sharpest minds in the software business, get yourself registered on this page and start partaking.

Here’s the speaker schedule, with my personal favorites/recommendations in bold
(All times are Eastern):

Monday, October 24th

  • 9:00 AM – 10:30 AM Clayton Christensen – How to Create New Growth Businesses in a Risk-Minimizing Environment
  • 10:45 AM – 11:45 AM Jason Cohen – Naked Business: How I made more money through honesty than through typical business behavior.)
  • 11:45 AM – 12:45 PM Alex Osterwalder – Building Competitive Advantage through Business Model Thinking
  • 2:00 PM – 3:00 PM Dharmesh Shah – Insights And Musings On The Business of Software
  • 4:45 PM – 5:45 PM Jeff Lawson
  • 5:45 PM – 6:15 PM Tobias Lütke – How to make sure your business is on the right side of history through code and culture.

Tuesday, October 25th

  • 9:00 AM – 10:00 AM Patrick McKenzie – Engineering Your Marketing Outcomes
  • 10:15 AM – 11:15 AM Laura Fitton
  • 11:15 AM – 12:15 PM Josh Linkner – Unleashing Creativity
  • 1:30 PM – 2:30 PM Rory Sutherland – Praxeology: Lessons from a lost science
  • 2:30 PM – 3:15 PM Lightning Talks Five finalists present 15 slides in 30 seconds each. That’s 7 minutes 30 seconds, then sit down.
  • Corey Reid, Freshbooks
  • Karl Treier, Prospect Stream
  • Patrick Foley, Microsoft
  • Justin Goeres, JKI
  • Tyler Rooney, 4ormat
  • 3:45 PM – 4:45 PM Michael McDerment – CEO and Co-Founder of Freshbooks.
  • 4:45 PM – 5:45 PM Peldi & John Nese – An Interview with John Nese

Wednesday, October 26th

  • 9:00 AM – 10:00 AM Paul Kenny – The art of asking!
  • 10:15 AM – 11:15 AM David Cancel
  • 11:15 AM – 12:15 PM Alexis Ohanian


  1. I would definitively go for Alex Osterwalder. I’ve bought his book before it was available on Amazon – Business Model Generation… it’s sooo great! One of best investments ever 🙂 Packed with a lot of useful and actionable information about business models. Maybe even must-read for startupists… I also think he was historically the first person ever to describe the term “business model”.
    I hope to meet him one day 😉

  2. Bob Walsh Reply

    After his presentation I bought both his book and his app for the iPad – he’s one of a handful of people creating useful conceptual models for startups. Highly recommended

  3. I’ve thought about buying Alex Osterwalder’s book a few times, but I’ve always doubted the value I would get from it. Would you guys (just) recommend it, or say it is REQUIRED reading?

  4. Bob Walsh Reply

    Just started reading it today! Too early to tell, but it does look good, and it seems to structure the various options among the parts of a business model canvas well.

  5. @Smart Company Software: Understanding you company’s business model it’s crucial. The book guides you to create one, gives you necessary resources and several step-by-step guides. In case you need to pivot, find out how and where – what can be the other business model to go for. It’s totally worth the money 😉

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