If you are wondering what the big deal is about Seth Godin’s Domino Project, watch this video:

While the factory machinery, Linotype machines and such are gone, the process is just as mechanical and industrial today as 60 years ago. If that sounds as crazy as building and selling a “car” that’s a mechanical horse pulling a metal cart controlled with wire reins, you’re right.
By the way, if you know who Seth Godin is, if you’ve ever read any of his books, if you’ve ever heard of permission marketing, tribes, linchpins or purple cows, do yourself a BIG favor and go buy, for a measly buck, Poke the Box, before it starts to ship March 1. You will be glad you did.
(Thanks to Thomas Fiffer for sharing this video his sister-in-law, Sharon Fiffer found.)

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