Well, it’s not for sending out Tweets of version 2.31… 2.32…. 2.33. That’s insufferably boring and a waste of your time. Instead:
- Find things you can retweet that your customers will be interested in. Set aside a fixed amount of time a day to do this. Not to get too personal, but an iPad, Flipboard and Tweetings can turn answering the call of nature into productive social media time :).
- Congratulate your customers – if you are doing B2B or variations thereof, keep up with their news by creating a twitter list of your twittering customers and scan that. When they get excited, retweeting that news and reaching out to them puts you head and shoulders above other vendors.
- Reach out: watch for hashtag conversations (#) that you can join and add value to. Not hijack, not add noise, but add value.