Well, it’s not for sending out Tweets of version 2.31… 2.32…. 2.33. That’s insufferably boring and a waste of your time. Instead:

  1. Find things you can retweet that your customers will be interested in. Set aside a fixed amount of time a day to do this. Not to get too personal, but an iPad, Flipboard and Tweetings can turn answering the call of nature into productive social media time :).
  2. Congratulate your customers – if you are doing B2B or variations thereof, keep up with their news by creating a twitter list of your twittering customers and scan that. When they get excited, retweeting that news and reaching out to them puts you head and shoulders above other vendors.
  3. Reach out: watch for hashtag conversations (#) that you can join and add value to. Not hijack, not add noise, but add value.

(Need more ideas? Check out Kristin and I’s Twitter Survival Guide. It’s getting up there in Twitter years, but you’ll find the profiles from some major Twitter People useful.)
photo credit: 7son75

1 Comment

  1. Julie Norris Reply

    Technical writers/communicators are also beginning to use Twitter more as part of an overall documentation strategy. Twitter is an excellent medium in which to provide tech support, announce features, provide tips for using the app, describe product features, obtain input, and build community with the customers. Development of documentation is changing due to advances in technology and emergence of social media, and Twitter plays a large role in that. These are very exciting times. Personally, I see use of Twitter as one way to go to the users with information instead of just waiting for them to go look something up in the Help.

Write A Comment