(Weekend Media Review is a new section here at 47 Hats, because I’m so damned busy during the week the only time I get to indulge in my lifefong vice of reading – especially books that make a difference – is on weekends. So why Media instead of Books? Because I now find myself – probably like you – “reading” a lot more audiobooks, YouTube presentations and online lectures.)
Given what I do – consult with startups, author books about startups and social media – I smugly assumed Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) wouldn’t contain anything I didn’t already know. Wrong! Shah and Halligan do an extremely good and approachable job of laying out the new realities for business in regards to marketing and breaking those realities down into specific, doable advice.
A couple of examples:
1. Become the world’s best in a market you define, not your competitors.
2. In regards to how Google ranks search results, while “everyone knows” your web page title tag should be descriptive, it matters where in that title, your keywords are.
3. Exactly how to engage your market on Facebook.
The other thing that struck me is how well the authors prevented the usual jumble of IT technobabble from getting in the way of giving businesses information they can act on. This is a business book, first and foremost, written for that vastly larger world of small and medium size businesses whose stately boat rides have been rocked by the wake of the Internet-powered IT industry this decade.
Since you’re reading this blog, I assume you’re in the business of selling software: is this book for you? Emphatically yes, because while you may think you know how to get found using Google, social media and blogs, unless you’re actually doing the important basics covered in this book, you’ve missed the boat.
I know I’ve been dockside – how about you?


  1. Hi Bob, I too have the weekends to read the Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media). I am loving it. It sits on my desk so if I have a little spare time. I am working to implementing items after each chapter.. Although I haven’t started the implementation but believe me, this book has had a great impact on me. I learn something new each time I open it up and that excites me because I am not a big reader.

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