It’s been a while since I’ve explained who I (Bob Walsh) am and what I do regarding microISVs and startups and it seems this blog has picked up a lot more readers recently, so here goes. Please feel free to skip this post!
1. You’re reading my blog 47hats where you’ll find hundreds of posts on topics that concern microISVs and startups by myself and others. If your startup/MicroISV is launching, releasing a major update or making a special offer, please let me know by emailing me at and I’ll probably include it in next week’s MicroISV Digest.
2. Have a listen to the Startup Success Podcast – interviews with successful startups and companies doing interesting things for startups. Please contact me if your startup relates to others or you’d like to help other startups by talking with myself and my cohost, Pat Foley about your startup’s experience to date.
3. The Web Startup Success Guide just came out – just about everything an aspiring web software company founder needs to know. What you’ll learn:
• How to define the value your web app will deliver to its users
• Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
• Which web app pricing strategies work, and which don’t
• What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
• What services and web apps exist today to help your startup succeed
• How to get meaningful online press for your web app
Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed.
4. If you’re microISV is built around a desktop application, you might want to read my book, Micro-ISV: From Vision to Reality. While it’s a few years old it’s still the best single source of information for the aspiring MicroISV desktop software founder.
5. Join the conversation of your peers at the Joel On Software Business of Software forum. I and my fellow co-moderators work make sure you have a spam-free, high-quality forum to discuss the gambit of issues facing small and not so small software companies.
6. Purchase and read my ebook ($19) on what microISVs need to know to improve their web sites, MicroISV Sites that Sell!.
7. Want to know more about getting started with Twitter for your microISV or startup or yourself? Check out The Twitter Survival Guide. Tools, interviews, insight and more by myself and leading news blogger Kristen Nicole.
8. If you don’t have a blog for your microISV or startup, my book, Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them will show you the value and get you started.
9. I provide consulting services to startups and microISVs including web site copywriting, market positioning, social media and product strategies. See for details.
10. In August (a training/productivity community for startups and microISVs) will launch. Be Successful Faster.

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