In short, nothing. But for startups and microISVs looking for help from their peers with their web sites, it has some distinct disadvantages; disadvantages I think I can improve upon in StartupToDo.com. Take an example:
As of now there are 5 responses to Ted’s post – about average – and they’re good responses. But, in my opinion, itcost more time for these BOS regulars to post their reviews that it should have, it’s hard to quantify the responses, and since Google Never Forgets, doing this sort of peer site review in public is less than optimal.
I think the approach StatupToDo.com will support is better for the requester, better for others who graciously provide help. It starts with a member creating a Review Request – pretty straightforward: your URL, the period the Review Request will be open, your message to potential reviewers. Here’s what the preview looks like as you fill in the Review Request:
Open Review Requests are default listed by the number of reviews the requester has done, so the more you participate, the higher your listing. Another member of the StartupToDo.com community can review you site in a couple of minutes via an Ajax-enabled form with 12 questions you answer just by clicking the rating:
These aren’t 12 questions at random – I believe these 12 questions get to the heart of how effectively your site is selling your software or service.
Finally, you can see the results of your Site Review – quantitatively and qualitatively:
I – as does everyone else who’s gotten great feedback over the years at the Business of Software forum – really appreciate the time and effort other microISVs and startups put into providing this very valuable feedback. I hope my approach in StartupToDo.com (launching soon, visit this page if you’d like a short email when it launches) takes most of the risk, friction and frustration out of the process.