Here’s a email I got a yesterday:
I wanted to take just a minute to thank you for  MicroISV Sites that Sell! The book turned out to be a resource of more value than I ever imagined.  John and I each read the book independently then we worked through the exercises together.  We used the questionnaire and the exercises as our guide while we worked through the redesign.  And the results…. WOW!  We had been limping along. We had established that there was in fact a market for our product, but we sure weren’t seeing the kind of sales we anticipated.  Of course, our site was ugly and extremely filled with features.  Our sales for January and February 2009 were just under $2000 combined.  We relaunched our website on March 1, 2009.  So far, our March 2009 sales are over $4000 … with 2 full weeks left in the month!  Thank you, thank you, thank you for putting the information we needed and the advice we needed to hear, in a clear concise easy to follow format.
With warmest regards,
Betsy Tuma
TumaSoft, LLC
This is what I like to hear. If you’ve not picked up your copy of MicroISV Sites that Sell!, buy it today, St. Patrick’s Day, for half the regular price. Just enter the discount code “StPat”. And may the luck of the Irish be with you! 🙂


  1. It has to be said that Betsy has a great, great looking home page on their site, and it surely attracts the typical design-conscious Photoshop user, and does half the job of selling the product.

  2. I would definately agree. Any product selling to artists or even art related has to look really good.
    We sell to programmers, and I have been amazed at how many of them hate graphics and are turned off by things that look pretty. I think the lesson is well emphasized in the book, pay attention to your target market.

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