1. RE: Don Dodge –
    And this is why my next software venture will definetely be in this space.
    B2C – Sell your first license for $40; buy yourself a cup of coffee.
    B2B – Sell your first license for 25K with a consulting engagment at 50K; get yourself an office, add staff, hire a sales person, etc…
    I’m not saying its easy, but the first sale can make a company.

  2. Ian – you are absolutely right. The really big thing developers need to understand is that microISVs can go toe-to-toe with giant ISVs and clean their clocks. But they have to do more than just code software.

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