I came across CritBuns reading one of my favorite bloggers, Seth Godin. In a nutshell, it’s a cool seat cushion. What makes this interesting to me – besides spending nearly all of my waking moments sitting – is that Joe Gibbia is a microISV by another name:
“I began to develop the product’s identity, package design, and marketing plan. I filed the intellectual property, stored a small inventory in my basement, and began making sales calls to any store that would listen. I was a recent grad with high ambition, and was thirsty for the real world education unfolding before me. I met it head on – the first few stores flat out rejected CritBuns. I dug down, and continued on. Finally, a small boutique in Providence, RI agreed to carry CritBuns. They only ordered 4, but I didn’t care – CritBuns had now progressed from an idea, to a sketch, to a product on a shelf. The momentum continued, with new stores added each month. You can check the latest stores here on the site.”
MicroISVs aren’t limited to software. The economic model we call being a microISV now works for everything from software to online information services, to games, music, clothes and yes, physical products like seat cushions.
So why do people today have to spend their most productive years in stifling corporate cubicles when they can – alone or with a few partners – build global businesses selling world class products and providing great customer experiences? I missed the memo on that one…