A while ago I wrote on some of the ways of converting prospective customers into ex-prospective customers. Yesterday, I found this excellent post at Vitamin by Sam Nurmi on the same topic for pure online services: “Create an irresistible free trial for your app”.
His main points are:
- Signing up for a trial account should be easy and painless,
- Do not require trial users to enter their credit card information,
- Do not cripple the trial,
- Include a “highlight bonus.”
Sam does a really good job: if you’re an online kind of micro-ISV (a.k.a. a Web 2.0 company), read it.