Seth Godin, the guy behind and a lot else, has posted and blogged about Squidoo’s pageview chart for its first year:

Squidoo now has 100,000 “here’s how you get started with X instead of spending 4 hours on Google” pages and 50,000 “I want to establish my online reputation by helping people learn about X, make a bit of change and boost my Google ranking to the top” members.
In past posts here I’ve recommended Squidoo to micro-ISVs as a way to build online awareness of you, as a way of contributing to the discussion about the problem your app or service solves and as an altogether cool thing. And now momentum is building. Not convinced? Have a look at some of Squidoo’s top pages , find something that interests you and have a look. Or have a look at (presently) Squidoo Lens #675: The Micro ISV Toolkit, by none other than Gavin Bowman or this lens on presentations.
What makes Seth’s post so interesting is he spells out what’s worked and what’s not in Squidoo’s first year. Here’s the gist of his points (with some good stuff left out so you’ll go read the original post and really get some value J):

  • It takes longer than you think it will.
  • People learn by example.
  • Bad actors are everywhere. And most of them will go away if we focus on eliminating anonymity.
  • Google matters. Yahoo and Ask too. Not manipulative SEO, but honest pages that benefit users if they get found.
  • The community is smart. Really smart.
  • You don’t need VC money if you plan around it.
  • You don’t need many people.
  • Temptation is everywhere.
  • What you start with is wrong.


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