I admit it – I really like Skype. When I was writing my last book, I used Skype to interview people in New York, Iowa and Melbourne, Australia to name three and Skype calls had better quality overall than landline calls. Since then, I’ve used it to call back to the States from the U.K., conduct and record interviews and more.
For micro-ISV’s, Skype can save you money on tech support callbacks and surpass anything you can do with traditional telephony. For example:

Got a small business online? Want to offer some customer support without spending a fortune on telephony costs? Skype’s graphical click-to-call SkypeMe buttons are ideal for this. Create your SkypeMe button (free account needed) and embed the code in your website, weblog, template, email, or wherever you want it to appear. When someone views your web page (or email message), the button will indicate whether you are online and accepting Skye calls, busy, or offline. If you’re on the go and want to receive calls, just leave your Skype client running and set call forwarding.

The above idea was #4 in this great post about Skype at VOIP-News: 25 Tips to Improve Your Skype Experience. There’s lots of good info in this post: how to filter and block, using Skype as a DIY home security system, Skype hacks and addins that range from awesome productivity enhancers to pure fun.


  1. I think it kind of depends on your customers – the last thing you want to tell a frustrated user is that he needs to sign up for Skype to call for help. (That’s what I’m getting from the post, please correct me if he wouldn’t need an account.) For products where there will be an ongoing support dialog it might be cost effective.

  2. bobw Reply

    I agree: Skype should be one, but not the only, way for your customers to reach you. But consider: for customers who don’t live in the same country as you do, or live primarily online, it’s a real boon.

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