Thanks Michael, Eric and Stu for your quick help re my misbehaving feed! I think it’s now fixed and more importantly, so does FeedValidator.org:
I used to use Notepad++ to scrub guest posts before posting, but it refuses to (as of when I last tried it) under Vista.
So here’s 2 followup questions:
- Do you know of a wordpress/typepad/ff2/ie7 friendly
Building a new software company by yourself is all about defining processes that leverage every minute of your time. There’s simply too many moving digital parts to track and complete without some way of defining the work as a set of repeatable steps that produce the correct result.
After thinking for a while about the hugely daunting task of bootstrapping DevShortcuts, it really comes down to defining and refining different processes. Processes for reaching out to developers. Processes for coding and debugging. Processes for tracking relationships with my future customers.
So this is my first stab at building my first DevShortcuts marketing process by leveraging a longtime tool I’ve used for a decade: Evernote. Evernote allowed me to go all-digital about 8 years ago: The only paper in my life is a scratchpad by my keyboard. Everything else gets scanned and shredded.
Creating an Evernote template is now easy – in theory. Just locate the “save as template” menuitem for any note, give your new template a name, and its stored. Every time you create a new note, you’ll see a link to Templates where there’s two tabs – one for Evernote’s stock templates and one for the templates you create.
theory vs. reality
Three problems I see with Evernote templates are that the stock templates suck. They are useless, too generalized to be of any use. Second, when I click on Templates when I’ve started a new note, I always go to Evernote’s tab of their templates and have to switch to mine. A small annoyance, but an annoyance nonetheless: put your customers first Evernote!
The last problem has nothing to do with Evernote and everything to do with what I call “Digital Perfectionism”. With digital tools what you create is never as good or as polished as you want. So I can waste hours trying to improve something that no one else but me will ever see. Keeping this predilection on a short leash is definitely something I’m going to have to do:
unchained, everything I do online – which really is most of what I do – will take too long.
Still, until there’s a better way to define digital processes than Evernote templates, they are a “good enough” solution to implement.
My plan is to use this template to define posts destined for this blog and DevShortcuts. Then connect those instances of this template to my actual marketing plan stored in Dynalist which I use for outlining/planning.
I’ll let you know how my Evernote templates work out in a future post here.
I just passed the HubSpot Social Media Certification test tonight. I was pleasantly surprised how much content and how little “sell” there was in this 20-odd hour course.
As usual, HubSpot does a first rate job on the content it creates. If you are thinking about going for this cert, do it! You’ll learn a lot about where social media fits, now, in any company’s marketing strategy.
Just did the first part of my #SocialMediaCleanse to prep for 2019.
Dropped about a thousand Twitter people/products I’ve been following. Said goodbye to former co-workers I’ve never heard from, projects that have come and gone, old employers and contract. And Politics – I’m a dedicated politics junkie of the Democratic Persuasion (Impeach Trump), but even I can’t hack the Media/Social Media saturation with all things Mueller and Trump. Enough. (at least until the indictments come down.)
Cleaning out my Twitter Feed of all this took about a hour and probably a million brain cells died as I went through all my “Following”. I recommend doing it all in one pass, unless you have been following a ridiculous number of people (I started with about 2400 following, ended with 1,300).
The reason I did this is to reclaim my attention. Social Media is all about giving away tiny slices of attention. They add up. A Dyson Vacuum here, a Need to Impeach there, an old employer who never tweets anything but how wonderful they are. I want my attention back in 2019 so I can put that attention on things I create.
There’s a huge danger that comes with connecting with everyone and everything via social media: all those connections chip away at your ability to think deeply, to make big plans and multi-step roadmaps to your own future. You become a reflection of everyone else – you get lost in a hall of social mirrors.
Don’t get me wrong: I’m not Luditting Twitter, Reddit, LinkedIn, Facebook (ok, yes on Facebook). But I wan to not drag around with me in 2019 like the chained moneyboxes of Jacob Marley my social media past. I see how this works out in 2019.
How about you? When’s the last time you looked at who are you following on Twitter and why?
This is about the sixth reincarnation of my blog since I started with ToDoOrElse on Typepad.com in 2004. Thanks for reading!
I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers – hi there! – and you’d like someone to make sense of the whirling dervish whirlwind that things have become.
In either case, here you’ll find two things: fairly good content about “content marketing”, “content strategy” and the like. The bottom line of all those posts to come about building followers through content is pretty simple. Become an Expert. Expertise gets you followers – and it’s the only way to get people to care about what you’re trying to sell. Expertise is genuine, takes time, and hard work. You can’t fake it with a single SEO Keyword-stuffed post.
And then there will be sporadic posts on the intersection of technology, society, and something for lack of a better word I’ll call “freedom”. Freedom like in personal liberty, freedom from tyranny, freedom of opportunity – you know, all the good stuff that was packaged in the American Dream before it was hijacked by some crazy orange guy who’s the willing handpuppet for shadowy interests, both foreign and domestic.
I’m not going to waste much time on Donald Trump – I’m more interested, and I’d like to think I’ve got a better perspective – on how technology is driving us towards an uncertain future we may not like. And what we can do about it.
- And, any recommendations for a programmer-quality text editor that runs on Windows Vista?