by Bob Walsh
One of my favorite sites, thinkvitamin.com, just put up a post I’d recommend every micro-ISV read: Tara Hunt on The Rules of Engagement. Tara sets out to answer:

What is that magic ingredient that turns people from ‘consumers’ of your software into active and enthusiastic evangelists? The truth is that there is no single magic ingredient, but there are some underlying principles to delighting your current customers that may just lay the groundwork to creating an evangelist or two.

And does a fantastic job. If you’re wondering why and how micro-ISVs are now in the community-building business, read this post and Tara’s previous post, Why 50% isn’t Good Enough.
[tags]community-building, micro-ISV[/tags]

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