SEO (Search Engine Optimization) is to micro-ISVs what advertising and having a listing in the yellow pages is to traditional companies – must do, must have items. The problem for micro-ISVs who tend to be programmers first and everything else second is that SEO is A) A never-ending time sink, B) involves all that web site designer/artiste crap, C) is 136 million hits on Google, D)All of the above.
Here’s three shortcuts to SEO happiness:
If you don’t Blog, start Blogging via Typepad. Blogging generates great quantities of “Google juice”: that magic substance that moves you ever closer to the top of a listing of Google results. Typepad (now with Technorati tags and Feedburner feeds) handles most of the SEO for you.
Get this Chapter Free. Sitepoint.com has a new book of well-done, researched checklists for web site designers out, and they’re giving away a sample set of checklists, including a SEO checklist section that is hot. Grab at least the sample chapter here: Check out some sample checklists here. The book is called Deliver First Class Web Sites: 101 Essential Checklists.
Team up with a Designer. There’s a cool site now for connecting programmers with designers: http://programmermeetdesigner.com/, PMD for short.
This site was created to unite programmers and designers because rarely is a person good at both programming and designing. PMD helps programmers and designers partner up to make websites and web applications that look and work great. It also lets entrepreneurs and writers find people to work with.
From what I see, PMD has is a valuable way for micro-ISVs to get the designer/SEO/looks nice stuff nearly all of us need.