One of the (many) things you’re going to have to learn about to get your micro-ISV aloft is permission marketing, and one of the best people to learn about it from is Seth Godin. So you could go buy any one of Seth’s bestselling business books, but there’s a better and faster way: go watch the Google Video of Seth talking at Google. Thanks Loren Charnley for pointing out and summarizing the video here!

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