I just passed the HubSpot Social Media Certification test tonight. I was pleasantly surprised how much content and how little “sell” there was in this 20-odd hour course. As usual, HubSpot does a first rate job on the content it creates. If you are thinking about going for this cert, do it! You’ll learn a lot about where social media fits, now, in any company’s marketing strategy.

A Social Media Cleanse in progress. Just did the first part of my #SocialMediaCleanse to prep for 2019. Dropped about a thousand Twitter people/products I’ve been following. Said goodbye to former co-workers I’ve never heard from, projects that have come and gone, old employers and contract. And Politics – I’m a dedicated politics junkie of the Democratic Persuasion (Impeach Trump), but even I can’t hack the Media/Social Media saturation with all things Mueller and Trump.…

Yep, I’m back! This is about the sixth reincarnation of my blog since I started with ToDoOrElse on Typepad.com in 2004. Thanks for reading! I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers – hi there! – and you’d like someone to make sense of the whirling dervish whirlwind that…

I love Google Docs for its simplicity, ease of use and great commenting, so I tend to do a lot of writing there or in markdown. I hate WordPress for its terrible editing form, and turning embedding each image into a five minute battle. I recently completed a longish post on examples of using JotForm Cards to create forms a startup would need from idea to hiring its first contractor. I was not looking forward…

Whether you’re building the next software unicorn or a more humble (and realistic) self-funded startup, building that startup requires information from others. You’re going to need a reliable way to gather those various bits of information. It needs to be branded with your brand and identity. It should be attractive, very easy to maintain and deploy. So here’s how JotForm and its new take on surveys, JotForm Cards, can take a lot of the pain…

I’ve always been a tripolar guy: on one hand, being a developer, making a living writing code for various companies. On the other hand, writing: either full books like The Web Startup Success Guide, posts like the one you’re reading or content for various startups. On the third hand, doing what I call Microconsults: I work with the founders of a self-funded startup to identify eight to ten specific things that would help their startup, get…

When you think about it, building a startup is the process of taking a blank canvass and filling it with your app, with a market that wants your app, and the character and culture of your company. Along the way, you’re going to need to deal with all sorts of information: What people think of your idea, of your app at as it grows, and all sorts of interactions as your company grows from you…

It’s easy to get so wrapped up in our startups that’s impossible to see them as a stranger does. A stranger visiting your site knows literally next to nothing about you. They probably got there via Google when they were searching for a solution to a particular problem, be it invoicing for freelance work, teaching their children Italian or dealing with contaminated medical waste. Your startup is just another link to them, another tab out…

While I’ve already started writing “VS Code Mac”, I kind of look at this time of year as the prep time for that new shiny year to come. So here’s my thinking on how to write a book-length project as of now. Please let me know if you’ve got any better alternatives! Building and Maintaining the Book Outline Hands down choice: Workflowy. A non-fiction book needs an outline. Without an outline it’s way too easy…