• Why branding a startup begins with a question, and not the one you’d expect. By Andrea Shillington Founder & Owner  Brands for the people The first question every leader should start with is this: why does your business exists other than to make money? It may come as a surprise to you that the first questions in a branding process is not about what the product or service is, […] Bob Walsh One response January 24, 2012
  • Seven Secrets of Startup Success By David Feinleib VC, Entrepreneur, and Author of Why Startups Fail: And How Yours Can Succeed Startups fail for many different reasons. Turn failure into success by avoiding some of the most common causes of startup failure: Failing to drive demand Building a product people don’t want A lack of passion Running out of money […] Bob Walsh 2 responses January 23, 2012
  • It’s not getting them to try, it’s getting them to buy… It used to be all you had to do is create a new startup, polish your Web 2.0 buttons and people would sign up for your service, and pay you. That was about 500,000 apps ago. Today with services like oAuth through Twitter and Facebook, getting visitors to join isn’t the issue – getting them […] Bob Walsh One response January 18, 2012
  • London calling… I’ve been conducting an experiment this week in going global helping self-funded startups. Normally, I keep what I call online office hours here at 47hats.com between 4pm and 6pm PST weekdays. (Stop by and I’ll be happy to chat via IM with your about ways to improve your site, conversion ratios, whatever you need to […] Bob Walsh One response January 13, 2012
  • New Twitter tools for Startups in 2012 With something north of 10,000 Twitter related tools, services, and apps, it’s very easy to become overwhelmed and undermotivated looking for tools to help your startup. Here’s 5 new Twitter tools I’d recommend, and why. Buffer What: Repeat your tweets so more people see them. Pros: Slick interface, good analytics, free account gets you real […] Bob Walsh 2 responses January 11, 2012
  • Danger! Experiment ahead Andrus Purde, one of my MicroConsult clients, just suggested I expand my usual 4-6pm PST (UTC -8) free online office hours here so european startup founders don’t have to get up in the middle of the night just to connect with me. Well, time for an experiment! Wednesday, Thursday, Friday (Jan 11-13) I’ll also be […] Bob Walsh One response January 10, 2012
  • Congratulations are in order… For my cohost Patrick Foley, as he starts a new monthly column for startups over at Visual Studio Magazine. His first article, Lean Startup: Look Before You Leap is a must read if you still think the way to create your startup is to code first, everything else later. And, kudos to David Schenberg, CEO of BusyEvent for […] Bob Walsh 3 responses January 5, 2012
  • Thanks Craig! So, what actually happens during a MicroConsult? Well, did one with Craig Millman of Brisbane, Australia yesterday afternoon. Craig’s the founder of The Trackster, a really nice web application for personal trainers who want to be more professional, save more time and make more money. Here’s what he had to say: Bob Walsh One response January 3, 2012
  • Are you Stuck? If so, I can help you. You see, about a year ago I realized just about every self-funded startup founder sooner or later gets stuck. Stuck trying to figure out the next right action to grow sales, gain attention, connect with their market,  move forward. I also realized I’m actually extremely good at helping those […] Bob Walsh No responses December 29, 2011
  • Startup New Year’s Resolution #2: Engage more. As we count down the days to a shiny new 2012, here’s another New Year’s Resolution to consider for your startup: Resolution #2: I am going to engage more with my customers. Enterprise companies are scrambling to engage more with their perspective and actual customers on multiple social media platforms, via relevant email, and realtime […] Bob Walsh 3 responses December 28, 2011