Rescuing from obscurity…


Want a quick introduction to social media for your startup and getting “the media” to pay attention to it? Here’s Chapter 6 “Social Media and your Startup” from my book The Web Startup Success GuideGuide. (I rescued this sample chapter from obscurity at What’s in this free chapter: Cluetrain, building social media radar, doing Twitter right […]

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A prelaunch page for your startup

Prelaunch A

Startups can survive anything except obscurity, which is why you need to start building your audience and market for your startup before you start coding your killer disruptive app. One very effective approach is creating a prelaunch page for your startup. That’s what I’ve done today for Project Y – a.k.a Your modest objectives for […]

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Picking a VPS – or getting Rackspace for free!


This post started out on my list of non-programming tasks for Project Y as “Find an inexpensive VPS.” Unless you’re creating desktop software (Why? In this day and age?) with a zero net footprint, you’re going to want at least a Virtual Private Server for your app or service to call home. So who do […]

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Give it a listen today!


The Business of Software Conference starting today in Boston is live streaming, beginning at 9am Eastern. If you want to hear and watch some of the sharpest minds in the software business, get yourself registered on this page and start partaking. Watch videos of previous talks. Here’s the speaker schedule, with my personal favorites/recommendations in […]

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Give me what I want


Okay! There’s countless small and large projects that need to be accomplished on the road to a successful self-funded startup; don’t be shy asking for what you’d like to see here.  Starting today, you’ll find the Y Project has its own page, and you can vote which post you want to see me research and […]

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Finding a great startup domain name


There’s thousands of advice posts on picking a domain name; In this post I’ll try to filter down to the few most important ideas, take a quick look at how the interaction between name and market focus work, and share 6 online tools that I found useful in my hunt for Project Y’s URL. The […]

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Remember the future with


(A while back I’d planned to launch a new productivity site,, but it makes more sense to fold that effort into 47Hats. So, here’s the first of a series of posts on tools and services for improved online productivity. Note the .pdf download at the end of the post! :)) The more people you […]

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Starting something new… Project Y.

Pulling Bent Nail 1

One of the weirder things I do is tackle multiple problems with one solution. Sometimes it works, sometimes not, but it tends to make life… interesting. So here are the problems I’m out to solve: I’m looking for a big fat hook I can hang great content on here, that you’re going to want to […]

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Missing Steve, Reason #1: the “Internal Error Occurred” debacle.


I miss Steve. I miss him a lot. Especially after spending the past 4 hours trapped in the “Internal Error Occurred” debacle (reported here, here, and even here, and anywhere else Apple-centric on the web), unsuccessfully upgrading my iPad and iPhone to iOS5. For my snickering Windows friends (I’m thinking of you, Pat!), today’s waste of what could […]

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Here, we go, again.

Google Chrome

Whirr. Click. Clank! Reboot complete – 47hats is back! Having taken a long virtual walk to clear my head about what I want to do here, I’m writing again about what matters to me (and hopefully you): the Startup World, productivity in the early days of the Internet Age, and sundry other topics. Redoing this site […]

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