13 Fewer hurdles = more micro-ISV sales

032707-1314-13fewerhurd1

By Bob Walsh In a recent post, usability guru Jakob Nielsen makes a point every micro-ISV needs to learn by heart: “Annoyances matter, because they compound.” Jakob was talking about online forms that use unfriendly dropdowns for state instead of the standard 2 letter abbreviations everyone in the U.S. knows and uses, but the point [...]

Continue reading...

Site Review Monday – LeadsOnRails.com

032707-0244-sitereviewm1

This week’s volunteer for the Site Review Monday post is Scott Meade, founder of Synap Software. Synap Software’s main micro-ISV product is LeadsOnRails.com, a Web 2.0 small business leads management application. With LeadsOnRails, a small business such as an insurance agency, elective surgery practice, consulting firm, software development shop or micro-ISV selling to businesses can [...]

Continue reading...

Very cool Guy Kawasaki video!

032407-0326-verycoolguy1

Microsoft – to its credit – had its “Second Annual Small Business Summit” this week: extremely good, passionate, video presentation by Guy Kawasaki, VC elder evangelist statesman and others: Guy passionately talks about the 10 things you need to know about the Art of Innovation. Absolutely must (free) viewing for all micro-ISVs!

Continue reading...

Google AdWords Keywords

[Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave Collins Founder, Shareware Promotions Identifying the single most important factor in achieving Google AdWords success is tricky, but the keywords are the obvious starting point. Get [...]

Continue reading...

Dealing with the danger of talking not doing

Ken Brittain over at his micro-ISV’s Formal Software Blog has stepped into a trap I knew well, but have of late forgotten about. Ken is archiving his old posts and restarting his blog. “Originally I had planned to use the blog to tell the story of my MicroISV development. It turns out that writing about [...]

Continue reading...

Site Review Monday – Bungalow Software

032007-0147-sitereviewm1

This week’s volunteers for the Site Review Monday post is Clay and Terri Nichols, founders of Bungalow Software. Bungalow Software has some 22 products designed to help people who have suffered a stroke, brain injury or from aphasia help regain their ability to speak and communicate. Bungalow has been a successful micro-ISV since 1995. Generally, [...]

Continue reading...

Other brands recalled

A quick follow up on the last post re the major recall of cat and dog food in the US. Three more major brands have been added to the recalled cat and dog food listings since this morning: Iams and Eukanuba and Good n Meaty. The updated cat list is at: http://www.menufoods.com/recall/product_cat.html The updated dog [...]

Continue reading...

Important US/UK pet food recall

031707-1832-importantus11

Associated Press (AP) is reporting today a recall by a major cat/dog food manufacturer of some 60 million containers of wet pet food. Some sort of food contamination has caused numerous cases of acute kidney failure and death. Here is the story: http://www.cnn.com/2007/US/03/17/petfood.recall.ap/index.html?eref=rss_topstories . The company has published on its web site an information number [...]

Continue reading...

Can People Trust your Website?

[Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave Collins Founder, Shareware Promotions When your website is your main place of business, credibility and trust are two vital components. Yes, your software is the main [...]

Continue reading...

Phil’s been there, done that micro-ISV thing in two countries

FYI, Podcast #15 of The MicroISV show is now up. It’s an interview with Phil Wright, the guy behind DotNetMagic and ComponentFactory.   Tags: Phil+Wright, DotNetMagic, ComponentFactory

Continue reading...