A Bill of Rights for micro-ISVs

A discussion over at Business of Software re people who steal software and then have the gall to demand tech support got me thinking: patients have one, consumers have one, airline passengers want one, everyone in the United States has one (even if they don’t know it and it’s a bit frayed around the edges) […]

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Monday Site Review ==> Weekly Site Review

Just a quick note – I’m moving the Monday Site Review to tuesday/wednesdayish (that’s a day out here in CaliforniaLand) and renaming it the Weekly Site Review. Also, I need more volunteers! If you’d like me to review your micro-ISV site for free, please drop me a line at bobw@safarisoftware.com.

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What’s with the Long Tail?

[Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave CollinsFounder, Shareware Promotions It’s not an unusual scenario. We take on a new client, and at the beginning of the SEO process, we start discussing keywords. […]

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The key is Perseverance.

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The MicroISV Show interview with Jessica Livingston, author of Founders at Work is now up and even if I hadn’t been one of the interviewers, I’d highly, highly recommend it. Here’s why: Jessica has gone out and person to person interviewed 32 people who were either micro-ISVs or VC funded start ups. These people opened […]

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The Microsoft Roadshow from a micro-ISV’s perspective…

There’s a very good post – actually several – by a micro-ISV called ProcessBridge.com on his or her take re an MSDN Roadshow event showcasing Microsoft’s latest and greatest. The upshot: yawn, yawn, yawn, WPF!Wow!!, yawn, that’s nice. Have a look if you are still on the fence about what WPF and WPF/E will mean […]

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I want that graph and so do you

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Seth Godin, the guy behind Squidoo.com and a lot else, has posted and blogged about Squidoo’s pageview chart for its first year: Squidoo now has 100,000 “here’s how you get started with X instead of spending 4 hours on Google” pages and 50,000 “I want to establish my online reputation by helping people learn about […]

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13 Fewer hurdles = more micro-ISV sales

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By Bob Walsh In a recent post, usability guru Jakob Nielsen makes a point every micro-ISV needs to learn by heart: “Annoyances matter, because they compound.” Jakob was talking about online forms that use unfriendly dropdowns for state instead of the standard 2 letter abbreviations everyone in the U.S. knows and uses, but the point […]

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Site Review Monday – LeadsOnRails.com

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This week’s volunteer for the Site Review Monday post is Scott Meade, founder of Synap Software. Synap Software’s main micro-ISV product is LeadsOnRails.com, a Web 2.0 small business leads management application. With LeadsOnRails, a small business such as an insurance agency, elective surgery practice, consulting firm, software development shop or micro-ISV selling to businesses can […]

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Very cool Guy Kawasaki video!

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Microsoft – to its credit – had its “Second Annual Small Business Summit” this week: extremely good, passionate, video presentation by Guy Kawasaki, VC elder evangelist statesman and others: Guy passionately talks about the 10 things you need to know about the Art of Innovation. Absolutely must (free) viewing for all micro-ISVs!

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Google AdWords Keywords

[Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave Collins Founder, Shareware Promotions Identifying the single most important factor in achieving Google AdWords success is tricky, but the keywords are the obvious starting point. Get […]

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