The 5 Laws of a Remarkable Corporate Video

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[Tom Clifford is an award-winning filmmaker, interesting guy and a strong believer that companies - big, small or micro - are in the story making and storytelling business. Youtube and its imitators and lesser-known video sites are disrupting and reshaping what video means. Tom's got some good advice here if you're about to hit the […]

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Advice for Web 2.0 micro-ISVs re free trials

A while ago I wrote on some of the ways of converting prospective customers into ex-prospective customers. Yesterday, I found this excellent post at Vitamin by Sam Nurmi on the same topic for pure online services: “Create an irresistible free trial for your app”. His main points are: Signing up for a trial account should […]

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The Marketing 101 podcast for micro-ISVs

Our latest The MicroISV Show just got posted by my hardworking cohost, Michael Lehman, and if you are looking for a really good intro to marketing your micro-ISV and creating a useful marketing plan – look no further. We interviewed Kevin Epstein, author of Marketing Made Easy and proprietor of the Stupid Marketing site and […]

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When Google AdWords Fails

[Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave CollinsFounder, Shareware Promotions I’ve now been working with Google AdWords for more years than I can remember. Literally. Over the years I have helped setup, administer […]

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links for 2007-04-05

Bob Walsh, author of Clear Blogging, on startup blogging do’s/don’ts

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Weekly Site Review – HandyRecovery

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This week’s micro-ISV volunteer for my Weekly Site Review post is Sergey Petrov, founder of Russia-based SoftLogica. SoftLogica has no less than 7 products, but this review is focusing on the one product site Sergey volunteered: HandyRecovery – a small application for recovering deleted Windows files. However, since the other 6 product pages/sites follow the […]

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See! I told you so.

By Bob Walsh Yesterday I got taken to task because I suggested a micro-ISV could build a very profitable business around providing WordPress support, reviews of plugins, and perhaps their own WP plugins. Today, FrSIRT lists this Security Advisory (Thanks cehwiedel, via Twitter): “Multiple vulnerabilities have been identified in WordPress, which could be exploited by […]

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Some good stuff re micro-ISV blogging…

If I did say so myself! Avangate (a European internet software distribution/ecommerce company) has kicked off a series of interviews with “Web VIPs” (I did not make this up) and for some bizarre reason started with me. The good stuff for micro-ISVs starts about half way regarding what to do and not do when it […]

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Microsoft Expression Blend going into MSDN Premium

The powers that be at Microsoft – “Soma” Somasegar, corporate vice-president of Microsoft’s Developer Division – have heard the word from developers and relented yesterday from their bone-headed position that Expression Blend is too cool a tool for codemonkeys: “Following the announcement we received a lot of questions about why we did not include some […]

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A tiny WordPress victory

After Michael pointed it out this morning, I found indeed that WordPress was chopping my posts in my RSS feed from this site down to about 3 lines. Now my posts need to be shorter, but that’s ridiculous! What if I said something intelligent, witty, provocative and above all else useful in my second paragraph? […]

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