• Put your USP in Your Headline: Sound Smart By Ian Lurie Portent Interactive One of my favorite Conversation Marketing rules is “Sound Smart”: Have something to say, say it well, and say it right away. Here’s my test for a good headline:1. Does it immediately explain the content of that page? For example, “Put Your USP in Your Headline: SoundSmart” is better than […] Bob Walsh One response July 2, 2007
  • Google starts funding microISVs. Yesterday, Google got into the microISV funding business when it announced Google Gadget Ventures Google Gadget Ventures will be funding microISVs in two ways: “First, we’ll invite promising gadget developers (individuals or businesses) to apply for $5,000 grants to fund further development. These are not loans or equity investments; they’re simply grants for gadgets that […] Bob Walsh One response June 28, 2007
  • The Google grass is not greener. by Bob Walsh It’s a thought that goes through every microISV’s mind at one time or another: would going back to work for a large software company like say Google really be that bad? There are definitely days when your servers aren’t serving, your have a tech support nightmare ongoing and nothing seems to make […] Bob Walsh No responses June 27, 2007
  • Lessons from my mistakes By Neil DavidsonBusiness of Software Conference 2007 They say that a wise man learns from other people’s mistakes. I’ve always found it easier to learn from my own. They’re more personal, and the lessons are clearer. It’s one thing to read that cash flow that kills a business, it’s another being unable to pay salaries […] Bob Walsh No responses June 22, 2007
  • This week’s show: Mike Rohde, design guru This week’s The MicroISV Show podcast is up: Mike Rohde, microISV-friendly graphic designer, was kind enough to come on the show and talk about what microISVs need to understand about his world. Disclosure: I’ve hired Mike to work on a project for me, kind of like what Ian Landsman and Mike did a while back: […] Bob Walsh One response June 22, 2007
  • Three different ways to succeed [Editor’s Note: For the past 17 weeks Dave Collins, noted UK microISV marketing expert, has been kind enough to share his knowledge, insight and experience here on getting the most value from Google AdWords and marketing. This is the last post in that series. Thanks again Dave!] By Dave CollinsFounder, Shareware Promotions The recent Google […] Bob Walsh One response June 22, 2007
  • Marc Andreessen has a blog you need to follow. Yes, that Marc Andreessen, the cofounder of Netscape, now has started a blog (http://blog.pmarca.com) you’re going to want to track. For instance, Marc has started a few days ago a multipost series on what VC funded startups really like (part one and part two), wrapped up a three parter on the lowdown on VCs a […] Bob Walsh 2 responses June 20, 2007
  • A Microsoft Blogger directory to bookmark Todd Bishop, a reporter for the Seattle P-I who covers Microsoft, has the most comprehensive list of Microsoft people blogging I’ve seen to date over at this post. Todd’s done the hard work or categorizing these blogs by their focus: Definitely worth bookmarking (or adding to your Favorites in IE :)). [tags]Microsoft Bloggers[/tags] Bob Walsh No responses June 20, 2007
  • MicroISVs aren’t just software startups I came across CritBuns reading one of my favorite bloggers, Seth Godin. In a nutshell, it’s a cool seat cushion. What makes this interesting to me – besides spending nearly all of my waking moments sitting – is that Joe Gibbia is a microISV by another name: “I began to develop the product’s identity, package […] Bob Walsh 5 responses June 19, 2007
  • A blogging we should go… Zviki Cohen, a microISV in startup mode, was kind enough to drop me a line about his new blog and a post he did outlining another microISV’s tactics for success: Xoreax Software (makers of a very useful C++ distributed compilation tool, IncrediBuild. Zviki’s post (and email to me) are excellent example that: You don’t have […] Bob Walsh No responses June 19, 2007