Google AdWords Q & A

By Dave CollinsFounder, Shareware Promotions This article is a little out of the ordinary. A few months ago we put out a call for Google AdWords related questions, and after a few days of near silence, the tide switched and we were drowning in them. We tried to choose the questions that we felt would […]

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Keep and eye on this guy…

Nick Brawn launched his microISV product, Shinobi Scanner, last week for the Mac OS, and already he’s passing on info you can use in your company: Cut, cut, cut to get 1.0 out the door: If it isn’t essential, leave it out. Don’t call it 1.0 Beta if you’re going to release 1.1 next. Just […]

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Office Live might be for you.

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I spent the day yesterday getting the lowdown on Microsoft Office Live from Don Campbell, Microsoft’s OL evangelist – there’s definitely two potential opportunities there for microISVs. Office Live has nothing whatsoever to do with Excel and Word online – it’s Microsoft’s play to be an ISP for reluctant adopter small businesses who are now […]

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Office Live Dog and pony time

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I’m off today to an all day presentation at Microsoft’s Silicon Valley Outpost on Office Live. Why is this worth an entire day of my life? I think because there’s a whole bunch of nice business infrastructure stuff now available in OL and having seen last month some of these functionalities, I want to know […]

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It’s a business, not a hobby

By Bob Walsh A post this morning at Business of Software reminded me of an important point: microISVs are businesses with all of the advantages and disadvantages of that particular kind of activity. If you thought the number of scams, spams and ripoff artists you have to fend off as an individual are a pain […]

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Copywriting for Developers

By Dave CollinsFounder, Shareware Promotions Unless I’m either missing something or getting older and less tolerant, standards of written English are sliding. One of the many (many) issues that irritate me is the way that people often hear a word, latch onto it, and start using it excessively without having any idea what it means. […]

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How not to run your microISV: Crazybusy

If there’s one occupational disease microISVs fall prey to it’s that frenzic state of mental overload known as being crazybusy. Between 150 emails, skype, a cell phone, a landline, new customers asking old questions, IM, twitter, more email, trying to get a bug patch done, and maybe, just maybe actually doing some development, most (me […]

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MEASURING FOR SUCCESS PART II:

By Dave CollinsFounder, Shareware Promotions In the initial Measuring For Success post we looked at the baffling phenomena of developers who don’t do metrics. We went through my personal Top Eight Reasons for getting to grips with metrics, the tools I think you need for doing so, and why you shouldn’t rely on your “free” […]

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Bill and Steve – the Desktop Duo

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There’s a great joint appearance of Bill Gates and Steve Jobs at the D Conference you can watch at the D5 Site. The short version is the highlights reel, but don’t neglect the Prologue video. Me? I’m going to try and get through all seven parts of the full session. Steve and Bill have a […]

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The gloves are off.

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By Bob Walsh With Google’s announcement this afternoon of Google Gears – a set of libraries designed to give developers the ability to store server resources and data locally – the polite fist fight between Adobe and Microsoft just turned into an all out three way war. On one side you have Adobe, who wants […]

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