So you can teach an old company new tricks!


Want to see a near perfect execution of how an old (105 year old!), traditional brand can, with the sharp claws of new social media digging into their thigh, hit the goldmine demographic of 24-35 year olds? Come’on, it will only take a minute and you’ll learn something. First, let’s go to Twitter where CIW […]

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Inbound Marketing, by Brian Halligan and Dharmesh Shah


(Weekend Media Review is a new section here at 47 Hats, because I’m so damned busy during the week the only time I get to indulge in my lifefong vice of reading – especially books that make a difference – is on weekends. So why Media instead of Books? Because I now find myself – […]

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DBF: Adopting Google Voice


(DBF stands for Digital Better Future – it’s a ongoing series of posts on digital developments making the lives of Digital Entrepreneurs easier, better and faster in 2010.) “You have five new messages… Message 1…” How many times have you heard your voicemail system tell you that, only to sit there, being a slave to […]

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Breaking through your sales ceiling with Bits du Jour


by Roger Thomasson, Editor, Bits du Jour So, 6 months ago you released a game-changing, niche-filling, 22nd century application.  It’s bigger, better, and faster than even the closest competition.  Then why are sales so slow?  Why are inferior titles posting astronomical download counts while yours stagnates at a few dozen per week? There’s no question […]

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The MicroISV Digest


The MicroISV Digest for the week ending November 30th, 2009. (With 2010 just one month away, I need your feedback on what – and whether – the MicroISV Digest should be. Please comment on this post what you’d like to see it cover more, less or differently. And apologies for missing last week – by […]

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Martin Kleppmann’s Go Test It makes the finish line.


About 2 hours ago Martin Kleppmann announced that Red Gate Software is acquiring his startup, Go Test It, for an undisclosed amount. Go Test It is an automated cross browser functional testing service. Here’s the details of the acquisition and Martin’s good-to-read reflection on it. It’s always good to see someone in the startup/microISV world […]

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Having a nice weekend off? Google’s moving your Customers.


While you were sitting down to Thanksgiving dinner, Google was changing how and even if customers will find your software. Since There Is No News(bloggers, reporters) Thanksgiving weekend, the firestorm will start officially Monday. Here’s how Google rocked your world by adding one little command to their results page for some users : + Show […]

Continue reading... Your Business. Your Questions.


By Fred Imparatta Community Manager, There are 450,000 people who take the plunge into small-business ownership every year. Chances are, they’ll need someone to help them answer their business questions. That’s where comes in. In, business owners (both big and small), can ask their business questions, which will be answered by […]

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The MicroISV Digest


The MicroISV Digest for the week ending November 16th, 2009. (If you have an announcement of interest to your fellow microISV, indies or startups, please email me at with the word digest in the subject.) News and Announcements Jacob Gorban, Apparent Software, has launched Cashculator – the Mac way to track your cash flow. […]

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A new forum for startup questions: Answers OnStartups

By: Jason Cohen Founder, Smart Bear Software A Smart Bear If you’re like me… I hate that phrase. What if I’m not like you? What if I don’t want to be like you? What if I’m exactly like you but with a better haircut? So forget whether you’re like me, but see if any of […]

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