• Make a big deal out of it Sometimes when it comes to marketing your startup, it’s not what you do but how you do it. You probably give away a few free licenses a week to people you meet, but do you do it with style and make a remarkable, positive, experience out of it? Here’s how: create some individually unique minicards at […] Bob Walsh 2 responses December 16, 2010
  • What’s new for microISVs in the New Year? It’s that time again – time to peer into the crystal ball and try to spot the changes and trends that will impact how developers become startup founders in 2011. Here’s the first of a series of posts on what I think will change in 2011: what do you see changing? The brave new software […] Bob Walsh One response December 15, 2010
  • Startup/MicroISV Digest for 12/14/2010 Community News: Erin Lang at the Belgrave Trust has a suggestion for strategizing in 2011: get a whiteboard. In fact, get a carbon neutral whiteboard. Belgrave is a two-year-old startup that sells carbon offsets as a subscription service to allow individuals to live carbon neutral.  They’ve recently added four products to their service that come bundled with […] Bob Walsh No responses December 14, 2010
  • A good problem to have… One of my consulting clients, Izenda Reports, hit a home run today. They combined a “looks like a plain email” MailChimp newsletter campaign linking to a blog post containing this this video. It got nearly 500 clicks this morning from customers and prospects who have chosen to get the newsletter, forcing Izenda to purchase more bandwidth at […] Bob Walsh No responses December 13, 2010
  • Using GoToMeeting with a MicroConsulting client One nice way of helping your startup customers is to use GoToMeeting.com. But if you do, there’s three things you want to keep in mind: Your screen sizes will differ. That means your customers – unless they are also developers – will probably have a smaller screen. Sometimes a very much smaller screen. Be sure […] Bob Walsh 3 responses November 18, 2010
  • MicroISV Digest 11/3/2010 Community News: Charles O’Dale, Senomix Software Inc., has released a networked time tracking application for BlackBerry which ties directly in to a company’s (or sole freelancer’s) Windows or Mac OS X server computer. Senomix Timesheets links directly over the Internet to the server program and, once time tracking information is saved from a BlackBerry, it […] Bob Walsh No responses November 3, 2010
  • Politics, and you. [Danger – rant against politicians and non-voting “net citizens” ahead. Skip if you are easily offended.] I used to care a great deal about how people voted. In fact, at various times in my life I’ve worked on local, congressional and national campaigns. I can cite you chapter and verse, argument and counter-argument on just […] Bob Walsh 6 responses November 2, 2010
  • MicroISV Digest 10/27/2010 Community News: Steven Cholerton, Arten Science, just keeps cranking away: not only has he a major new release of ContaxCRM 2.0, his cross platform CRM app, but he’s scored a big win by getting it and another of his products into Amazon. How did he pull this off? “I was approached by an agent in […] Bob Walsh No responses October 27, 2010
  • We don’t get lost anymore. Or do we? Pat and I were interviewing Jeff Haynie, founder of Appcelerator yesterday and something he said in passing stuck in my mind: “We don’t get lost anymore.” It’s true – between maps on our phones, GPS, everyone a cellphone call away, when’s the last time you relied on a published printed map to move spatially from point […] Bob Walsh One response October 26, 2010
  • Smartytask might be my new GTD love object Having written a GTD-centric app for Windows, interviewed David Allen more than a few times and being more than a little, well, obsessed, with productivity, I’m trying something new out this weekend, and it’s looking very, very good: http://www.smartytask.com. I’ve been using Things from Cultured Code on my Mac, iPad and iPhone for while, but […] Bob Walsh 4 responses October 25, 2010