MicroISV Sites that Sell!
You’re a developer that against all the odds have created a commercial desktop app or web service, working long hours to create something you can be proud of. But you’re not a marketing person, a suit, one of those people who somehow makes sales happen. Good! I wrote MicroISV Sites that Sell! – Creating and Marketing your Unique Selling Proposition ($19 USD) because developer-to-developer I wanted to demystify one of the strongest, fairest, best marketing design patterns reputable software companies can use to substantially increase their sales.
Design Pattern? You mean like Gang of Four, the way programming gods write software design pattern? That’s exactly what I mean. The Unique Selling Proposition is just that – a proven, deployable, debugged robust way of helping your prospective customers get the value of what you have to sell.
Now there’s a bizillion ebooks out on the net promising you Money! Money! Money! – all you have to do is send them yours first. So how do you know MicroISV Sites that Sell! is worth your $19 and much more importantly your time? Because I beta tested it with a group of people who know their stuff and have a zero tolerance for Internet Marketing BS.
Here’s what they had to say:
“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.” – Joel Spolsky
“For people who enjoy the challenges of being lost in the wilderness, I highly recommend learning to market software by putting up a website and tweaking it incessantly until you find some combination of elements that works. For folks who prefer knowing they will be able to make the rent check, I suppose you could read MicroISV Sites that Sell! instead. This is Marketing 101 written by engineers, for engineers — copious examples of what works, a focus on concrete actions to take over voodoo psychology, and actionable suggestions for the marketing novice.” – Patrick McKenzie
“Bob really understands how his target reader thinks. He’s taken a marketing concept and explained it in a way that programmers who don’t think enough about marketing should enjoy, he’s even added step by step instructions so there’s no excuse not to act on it.” – Gavin Bowman
“The latest from Bob Walsh offers concise advice on some key things every microISV needs to do, complete with a discussion of real examples. Recommended.” – Eric Sink
“This eBook provides healthy doses of Micro-ISV marketing knowledge based on Bob’s years of experience in the field. You will not regret buying this guide; it will pay for itself many times over.” – Rob Walling
“This is not just a great book for mISVs – it speaks their language, and gives lots of examples from successful peers – but it’s a great marketing book in general. I’m in a service business, and the book helped me with *my* marketing! Thanks, Bob.” – Matt Cornell
“If you can program, you can write marketing copy. You just need to learn the right language. Bob’s a great teacher, and the exercises here will give you a roadmap to creating your own winning ISV web site.” – Mike Gunderloy
“Finally, Bob has written about what I consider a HUGE hole in the ISV market: sales and marketing advice for a technical person by a technical person. If you are highly technical and get revolted by marketing hype that has nothing to do with who you are and what you sell, you will really appreciate the advice in this ebook.” – Pamela Slim
“Read this book, and learn how to create the most effective description of your product and service, with a call to action your market will not be able to resist. Developers are often shocked to discover that their customer’s interests are not their own. Bridging this gap is the purpose of MicroISV Sites that Sell!” – Tom McNamee
“A practical, cost effective and powerful marketing guide for microISVs and startups to get more sales.” – Scott Carpenter
Not convinced? Well, maybe the Table of Contents will help:
- Introduction: Why this ebook? Because we need to effectively sell!
- He’s back!
- Unique Selling What?
- The Roadmap
- Section I: Why microISVs fail to sell.
- Mistake 1: Where’s your Hook?
- Mistake 2: Ugly hurts.
- Mistake 3: Too many words.
- Mistake 4: Google AdSense on your site.
- Mistake 5: The Invisible Man.
- Mistake 6: Customer as Circus Animal.
- Wrap up.
- Section II: The USP pattern.
- The USP Pattern Components
- The Hook.
- Relevant Value.
- A Reason to Act Now
- The importance of momentum
- Wrap up.
- Section III: Successful USP examples.
- Oriador Staff Scheduling Software
- Bingo Card Creator
- UserScape Helpspot
- WP Text Ads
- Section IV: Creating your USP.
- Exercise 1: Defining your Primary Customer.
- Exercise 2: Defining your Relevant Value.
- Exercise 3: Building credibility.
- Exercise 4: Creating your Hook.
- Section V: USP Deployment Checklist.
- The USP Web Site Deployment Checklist.
- Conclusion: It’s time for action.
I kind of like that last section! Why not go for it and purchase MicroISV Sites that Sell! – Creating and Marketing your Unique Selling Proposition for $19 USD. I think you will find this is one ebook worth your time and money.
Don’t want to use PayPal? I understand! Please use this link.
The Twitter Survival Guide
Twitter is the fastest way to build connections online, and The Twitter Survival Guide is the fastest way to master making the most of your Twitter experience. Whether you are building an online reputation for yourself, your startup, your company or you just want to stay in touch with your online friends, Twitter is a powerful tool for finding, connecting and sharing with others.
We wrote The Twitter Survival Guide to provide a definitive, timely resource for people who want to get the most value from Twitter.
In this 90-page ebook, we combine our insights on the deeper dynamics of building online reputations with interviews with 12 influential early adopters and ardent supporters of Twitter, including Guy Kawasaki (Garage Technology Ventures), Steve Rubel (Micro Persuasion), Darren Rowse (Problogger.com), Gary Vaynerchuck (WineLibraryTV) and Marshall Kirkpatrick (ReadWriteWeb).
In The Twitter Survival Guide we start with why you should care and use Twitter, then a bit of Twitter history and myth-debunking, then creating a effective Twitter presence, 11 profiles of the most useful Twitter related applications, clients and web apps, explore the relationship and interaction between traditional blogging and Twitter, suggest 9 strategic ways to use this microblogging service to build reputation and your online network and then get advice and insight from 12 influential early adopters and ardent supporters of Twitter.
The Twitter Survival Guide Table of Contents:
1. Why should you care about Twitter? 1
Twitter is online evolution in action. 2
Climbing the online social ladder. 4
Who wrote this Guide and why? 4
So why this ebook? 5
2. Twitter: What, How, Where and Why? 7
What is Twitter? 7
Who created Twitter and why. 8
What revenue model? 9
Twitter’s growth. 10
Twitter’s weakness: Hello, Fail Whale. 13
Where Twitter is going. 14
3. Creating your twitter presence: A checklist. 15
Your main account. 15
Settings matter. 15
Going mobile. 16
Your backchannel account. 16
Spiffing up your twitter home page. 17
Finding people you know on Twitter. 18
Deciding who to follow. 19
Deciding who not to follow. 19
4. Twitter Tools. 21
Twitter Search. 25
Twitter Karma. 29
Twitter Grader. 41
5. Where does Twitter start and blogging end? 43
The Twittersphere. 43
It’s the network. 44
Blogging and Twittering: a symbiotic relationship. 45
6. What can you do with Twitter? 46
Become a “thought leader.” 46
Build a market for your services. 46
Pump up the volume for your organization. 47
Learn new things fast. 48
Mingle with the online rich and famous. 48
Get attention for your startup. 50
Mobcrowd with your friends in the same place. 50
Dumping your info into the Steam (when uploading a video, it tweets). 51
Make new friends and reconnect with old friends. 52
50 Ideas on Using Twitter for Business, By Chris Brogan. 53
7. Twitter Power Profiles. 57
Thomas Clifford, Corporate Filmmaker. 57
Patrick Foley, Microsoft. 59
Peldi Guilizzoni, Balsamiq Studios. 61
Mike Gunderloy, Web Worker Daily. 63
Guy Kawasaki, Garage Technology Ventures. 65
Marshall Kirkpatrick, ReadWriteWeb. 67
Ben Metcalfe, Social Media Consultant. 69
Rafe Needleman, CNET. 71
Jeremiah Owyang, Senior Analyst Forrester Research. 73
Darren Rowse, Problogger.net. 75
Steve Rubel, Micro Persuasion. 77
Gary Vaynerchuck, WineLibraryTV. 79
8. Conclusions. 82
Twitter has reached Online Escape Velocity. 82
Twitter magnifies your Online Presence. 83
GIGO in the Social Media World. 83
You can get results from Twitter. Major, significant results. 84
Final words… for now. 86
The Twitter Survival Guide Pricing:
The Twitter Survival Guide is available as a pdf ebook for $24.95 USD. But, because we know that both Twitter and the social media online world are rapidly evolving, we have launched MultiSocialMedia, a premium social media news and analysis blog. At MultiSocialMedia, experienced professional bloggers Bob Walsh and Kristen Nicole will be providing a steady stream of clear insights, great interviews and hardheaded product reviews to give our readers unique, actionable social media knowledge unavailable elsewhere. Joining MultiSocialMedia costs $24.95 USD for the first month (including a free copy of The Twitter Survival Guide and substantially discounted future social media ebooks) and $5.00 USD a month thereafter.
Who we are:
Bob Walsh – is a blogger for CNET Webware, startup consultant at 47Hats, co-moderator of the popular Joel on Software Business of Software forum, podcaster at The Startup Success Podcast and author of two books for startups and bloggers, Micro-ISV: From Vision to Reality (Apress, 2006), Clear Blogging (Apress, 2007) and a previous ebook, MicroISV Sites that Sell! (ebook, 2008). In the past he’s blogged for Web Worker Daily and Lifehack.org.
I spend most my time (and I mean most my time) writing for various online publications in the social media space. Prior to that, she has the lead writer of Mashable.com, a leading publication that covers social media. Her work has been syndicated across a number of mainstream media outlets, including Reuters, The New York Times, and NBC.