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- MicroConsult“As someone trying to get my self-funded startup going, both time and money are at a premium. I tried a MicroConsult with Bob Walsh because he had an outstanding reputation and I honestly did not have the time to read through hundreds of pages of potential useless or redundant material. Bob’s advice got me on the fast track to meeting my goals. Once I work through the checklist that he and I created, I plan on scheduling another session in order to help me get to the next stage in my startup’s life.” Justin James, founder of RatCatcher — Sometimes you get stuck, lose traction, become unfocused, get lost among all the possible things you could do, you should do, to make your software business successful. In the past, you could have hire me or any number of great startup consultants like Andy Brice who understand your world and can help you in many different ways. Problem was, such consulting costs more than what most bootstrapping startups can afford. So let’s take a new approach to the problem: MicroConsult with Bob Walsh. How’s it work? You buy a single hour of my time for $147 USD. For that hour via Skype/phone…
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- BooksJuly, 2009: The Web Startup Success Guide is out and selling! (Looking for the PDF Version?) Below is a PDF of the Table of Contents to give you a more specific idea of what’s in The Web Startup Success Guide: (If you don’t see a PDF above this line, please let me know!) Older books A little background on the first two (physical) books I’ve written: Back in March 2005 I’d launched my microISV, Safari Software, Inc. and my first product, MasterList Professional. I quickly realized that while the initial programming was done, I needed to learn and do a whole slew of other things if I wanted to make money; everything from the basics of marketing a commercial product, to handling tech support, to dealing with the money to doing a product blog. Micro-ISV From Vision to Reality Having been a reporter before getting into programming, I decided since I couldn’t find a book, I’d write one. Micro-ISV: From Vision to Reality is that book, and from the Amazon ratings to the the emails I get, I know I not only scratched my itch, but contributed a valuable resource to the community. Here’s what’s inside Micro-ISV: From Vision to…
- Ask Bob
- AboutBob Walsh Bob Walsh is the author of The Web Startup Success Guide, co-hosts the Startup Success Podcast and founded http://startuptodo.com (a training/productivity community for startups and microISVs). Over the years Bob has written 4 other books for microISVs and startups including Micro-ISV: From Vision to Reality, presented at both European Software Conference and the Software Industry Conference, and co-moderates the Joel On Software Business of Software forum. His ebook, MicroISV: Sites that Sell! is the definite guide for microISVs who want to improve their web site. Bob started in IT many years ago, developing custom desktop applications for medium and large companies. In 2004 he launched his first startup product, MasterList Professional, for Windows desktop, which he later sold to another company. Since at the time he knew zip about all things you need to know to sell commercial software, he researched and wrote Micro-ISV: From Vision to Reality. Discovering he’d rather spend his time helping microISVs, microprenuers, ultralights, mISVs, and startups succeed he hung out his consultant shingle, while undertaking learning Ruby on Rails in order to build StartupToDo.com. His blog, 47hats, covers topics interesting to microISVs and startups. Bob provides consulting services to startups and microISVs via his MicroConsult with Bob Walsh service, and also consults on web site copywriting, market positioning, social media and product strategies.
Category Archive for: ‘Marketing’
Aesthetics for Micro-ISVs
By Ryan Smyth, Founder and Sole Proprietor, Renegademinds.com I suppose that I have a slightly different experience with my own software than many micro ISVs. As I write software for musicians, I’m really dealing with a crowd that specifically has a good deal of appreciation for aesthetics. Something that my own software is sorely lacks as of v2.3, although it ...Read More →
Running an effective beta program
By Ian Landsman There seems to be some misunderstanding about the beta process in the MicroISV community and even less understanding of how running an effective beta can be the foundation for a successful product launch. Hopefully I can clear up a few things and give a few tips to help you along the way. Why do a beta? Many ...Read More →
Your 50 milliseconds of fame
By Bob Walsh As micro-ISVs, we are all aware that our web sites need to be attractive and professional if we expect to sell our software or convince customers to subscribe. Actually, the situation is far worse: we have about 50 milliseconds to make or lose each visiting prospective customer. In a recent study at a Canadian university, the researchers, ...Read More →
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