Category Archive for: ‘Marketing’

Lies, Damn Lies! and Time Management

Note: The following screed is brought to in the public interest. If you’ve wouldn’t in a million years put the words “time” and “management” together, feel free to skip. I started reading Jenny Blake’s fine Life After College: The Complete Guide to Getting What You Want this morning (Jenny: need a Life Way After College sequel and Kindle version!), and was globsmacked when ...Read More →

You have data. What you need is DigMyData.

So there you are, with your startup wired up with every type of analytic instrumentation you could ask for. You got your Google Analytics, Google AdWords, your email engagement program of choice (it really ought to be MailChimp, IMO). And you have your social media data – how many Twitter followers you have, what people on Facebook think of you, ...Read More →

Thomas Friedman gets it. Do you?

You may have missed this post July 12th by Thomas Friedman of the New York Times: The Startup of You. Take a moment to read it. The gist is that the startup mindset – hyperconnected, online, and above all else adaptable – is becoming the differentiating factor whether you will get a job in this economy, whether you will keep ...Read More →
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