Category Archive for: ‘Marketing’

MEASURING FOR SUCCESS PART II:

By Dave CollinsFounder, Shareware Promotions In the initial Measuring For Success post we looked at the baffling phenomena of developers who don’t do metrics. We went through my personal Top Eight Reasons for getting to grips with metrics, the tools I think you need for doing so, and why you shouldn’t rely on your “free” website stats. Now that we’ve ...Read More →

Selling Abroad, Wherever You Are

By Dave CollinsFounder, Shareware Promotions “On the Internet, nobody knows you’re a dog”. What the well-known saying neglects to clarify is this: On the Internet, nobody knows you’re a French/German/Japanese/Bolivian dog, until you sink your foreign teeth into their ankle. As much as we may like the idea of the Internet being the last great equalizer, the truth is that ...Read More →

Through The Eyes of your Customers

By Dave CollinsFounder, Shareware Promotions Stop what you’re doing and concentrate. You shouldn’t read this article with your feet up on your desk, cradling your morning coffee. Nor should you read it before 8 am or after 4 pm. And don’t even think of skimming it. You need to concentrate. Why? Because the ideas I am going to present in ...Read More →
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