Marketing

How to reach your customers

  • Thomas Friedman gets it. Do you? You may have missed this post July 12th by Thomas Friedman of the New York Times: The Startup of You. Take a moment to read it. The gist is that the startup mindset – hyperconnected, online, and above all else adaptable – is becoming the differentiating factor whether you will get a job in this […] No responses July 19, 2011
  • Beauty is not optional No, I’m not talking about how handsome, beautiful or sexy you are; I’m talking about how beautiful your web, desktop or especially your mobile app had better be. We live in a world today that sees 5 new startups, 50 new books, 500 new sites and what feels like 5,000 new apps taking their walk down the […] 7 responses June 21, 2011
  • Smiling all the way to the Bank If you make desktop software and you’re wondering how in the hell do you get on board the Mobile Bandwagon, study up on Smile (formerly Smile on My Mac). Here’s a little software company whose best-known product, TextExpander, was one of a number of such utilities three years ago, and now they’re are the talk […] 3 responses June 2, 2011
  • The Revenge of Microsoft: Windows 8 After years of being pegged as the impotent giant, Microsoft turned heads and changed expectations today with its first public showing of Windows 8. Windows 8 isn’t Windows 7 with a ribbon bar and new lip gloss: it’s jawdroppingly impressive. Assuming there’s real code behind this demo, Microsoft just kicked PCs as we know them […] 10 responses June 1, 2011
  • If not you, who? This may be off-topic if you’re reading this blog because I mostly focus on startups and microISVs, but stick with me for a moment. Who is going to make the future, or at least the part pertaining to how people interact with idea-containers formally known as books? Actually, I’m nominating you for the job. Because […] Bob Walsh 2 responses January 24, 2011
  • Priceless? No. Good? Yes. If your startup/microISV needs to pay attention to what’s happening in the eCommerce space, give this a quick read. I wouldn’t call it Priceless Advice, but definitely good ideas from the other 12 people e-junkie.info queried. Bob Walsh No responses January 10, 2011
  • Make a big deal out of it Sometimes when it comes to marketing your startup, it’s not what you do but how you do it. You probably give away a few free licenses a week to people you meet, but do you do it with style and make a remarkable, positive, experience out of it? Here’s how: create some individually unique minicards at […] Bob Walsh 2 responses December 16, 2010
  • Using GoToMeeting with a MicroConsulting client One nice way of helping your startup customers is to use GoToMeeting.com. But if you do, there’s three things you want to keep in mind: Your screen sizes will differ. That means your customers – unless they are also developers – will probably have a smaller screen. Sometimes a very much smaller screen. Be sure […] Bob Walsh 3 responses November 18, 2010
  • Optimizing Search Engine Rankings with Microsites Note: This Guest Post ran back on July 21st, 2009: so why post it again? Well, I just rechecked the two sites Dennis talks about, with Google Instant Results on: Java-Logging.com had slipped to #7, but dotNETLogging.com was still the #1 result. Over on Microsoft’s Bing, Java-Logging.com was #4 and .DotLogging.com – in Microsoft’s own […] Bob Walsh 2 responses September 29, 2010
  • Xmarks the spot So Xmarks, the bookmark synchronization startup is going out of business. There’s a long and illuminating post here by Todd Agulnick, CTO & Co-Founder about why despite having 2 million user and growing at the rate of 3,000 new users a day, they are folding up shop January 10th, 2011. It’s a sad story, one […] Bob Walsh No responses September 28, 2010