Category Archive for: ‘Marketing’

It’s not getting them to try, it’s getting them to buy…

It used to be all you had to do is create a new startup, polish your Web 2.0 buttons and people would sign up for your service, and pay you. That was about 500,000 apps ago. Today with services like oAuth through Twitter and Facebook, getting visitors to join isn’t the issue – getting them to actually use your service ...Read More →

New Twitter tools for Startups in 2012

With something north of 10,000 Twitter related tools, services, and apps, it’s very easy to become overwhelmed and undermotivated looking for tools to help your startup. Here’s 5 new Twitter tools I’d recommend, and why. Buffer What: Repeat your tweets so more people see them. Pros: Slick interface, good analytics, free account gets you real results. Cons: Plan on going ...Read More →

Startup New Year’s Resolution #2: Engage more.

As we count down the days to a shiny new 2012, here’s another New Year’s Resolution to consider for your startup: Resolution #2: I am going to engage more with my customers. Enterprise companies are scrambling to engage more with their perspective and actual customers on multiple social media platforms, via relevant email, and realtime conversations on their sites. What ...Read More →
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