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Content Marketing

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Whether you’re building the next software unicorn or a more humble (and realistic) self-funded startup, building that startup requires information from others. You’re going to need a reliable way to gather those various bits of information. It needs to be branded with your brand and identity. It should be attractive, very easy to maintain and deploy. So here’s how JotForm and its new take on surveys, JotForm Cards, can take a lot of the pain…

It’s easy to get so wrapped up in our startups that’s impossible to see them as a stranger does. A stranger visiting your site knows literally next to nothing about you. They probably got there via Google when they were searching for a solution to a particular problem, be it invoicing for freelance work, teaching their children Italian or dealing with contaminated medical waste. Your startup is just another link to them, another tab out…

One thing you learn pretty quickly with WordPress is that unless you’re a fulltime WP developer you’re going to need someone who is. There are simply too many things that can break – themes that auto-update but auto-fail; plugins that start doing strange things for no apparent reason; hosting issues that keep your clients from even getting to your site. You don’t need the hassle. You don’t need taking time away from your latest cool…

Time and time again I’ve watched this story play out. A brilliant developer builds software to scratch their own itch, fill the gap, change the world. They toil away nights, weekends, before they go off to their day jobs, every spare minute because their driven to build that software. And then they finish. And the awful reality sets in: now they have to get customers. They have to — eww! — market. The thought of marketing…

By Marc Strong, Founder, Wienot Films The world is drowning in information–at least I know I am! In 2011, we created an estimated 1.8 zettabytes of data. What’s a zettabyte anyway!? Mashable says 1,800,000,000,000,000,000,000 bytes is enough information to fill 57 billion 32 GB iPads. If that number’s still too abstract, you could build a mountain 25-times higher than Mt. Fuji with all those iPads! Needless to say, it’s easy for the average consumer to…

Tom Rutka Entrepreneur SocialVideoPromotion.com Do you know the amount of psychology involved in buying of products and services? When you critically analyze the factors that have ever induced you to purchase something, you will see that there is a function of marketing and sales psychology, which made you buy the item without realizing the subconscious influence. You may argue that your buying decision was a result of necessity or desire, well you are right, but…

By Andrea Shillington Founder & Owner  Brands for the people The first question every leader should start with is this: why does your business exists other than to make money? It may come as a surprise to you that the first questions in a branding process is not about what the product or service is, or even how it’s delivered differently. Those questions will come, but the one that matters most to customers – and…

[After last week’s post on A prelaunch page for your startup, Josh Ledgard of KickoffLabs reached out to point out his alternative. Here’s more info from Josh.] by Josh Ledgard Co-founder, KickoffLabs You need to start marketing your next great idea today.  Technology is easy, but marketing is hard. You need a head start and hard work because… 1. You aren’t famous Yup, if you were the co-founder of Facebook buzz will build itself. (See Quora)…