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Consulting

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Yep, I’m back! This is about the sixth reincarnation of my blog since I started with ToDoOrElse on Typepad.com in 2004. Thanks for reading! I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers – hi there! – and you’d like someone to make sense of the whirling dervish whirlwind that…

When you think about it, building a startup is the process of taking a blank canvass and filling it with your app, with a market that wants your app, and the character and culture of your company. Along the way, you’re going to need to deal with all sorts of information: What people think of your idea, of your app at as it grows, and all sorts of interactions as your company grows from you…

It’s easy to get so wrapped up in our startups that’s impossible to see them as a stranger does. A stranger visiting your site knows literally next to nothing about you. They probably got there via Google when they were searching for a solution to a particular problem, be it invoicing for freelance work, teaching their children Italian or dealing with contaminated medical waste. Your startup is just another link to them, another tab out…

One thing you learn pretty quickly with WordPress is that unless you’re a fulltime WP developer you’re going to need someone who is. There are simply too many things that can break – themes that auto-update but auto-fail; plugins that start doing strange things for no apparent reason; hosting issues that keep your clients from even getting to your site. You don’t need the hassle. You don’t need taking time away from your latest cool…

The one question founders have asked me in my {volunteer} role successfully sponsoring 350+ startups into Microsoft BizSpark is why Microsoft declined their startup. Sometimes the applicant will wait weeks only to get declined; sometimes it takes mere minutes. Nearly always the founder/applicants are shocked, hurt, frustrated: Can’t Microsoft see what a great startup we are? Don’t they care? Well, they do and they don’t. Let me explain. Let’s assume you meet BizSpark’s qualifications. And, let’s assume…

If you’re building a startup using some or all of Microsoft’s stack and you’re interested in Microsoft BizSpark, drop me a line. I’ve got (as of now) 20 invite codes to give out to aspiring young startups who want to go that route. See the requirements first, and make sure it’s clear from your site’s home page you’re a startup, not a consultant/development shop, and you’ll get in. I know, because since 2009 I’ve sponsored over 530…

Back in December, I got a message from Dan Kerns, a reader of my 2009 Web Startup Success Guide: Hey Bob, Just want to send a heartfelt thank you for the great masterpiece of The Web Startup Success Guide! I completed the book yesterday, and it has already been a huge value-add in my startup, the soundBYTE Audio App. Best wishes to you and your family, and Happy Holidays! Dan Kearns Dan Kearns soundBYTE App:…

So, what actually happens during a MicroConsult? Well, did one with Craig Millman of Brisbane, Australia yesterday afternoon. Craig’s the founder of The Trackster, a really nice web application for personal trainers who want to be more professional, save more time and make more money. Here’s what he had to say:

First off, a hardy thanks to those who commented on this post, or tweeted, or emailed, or IM’ed, or called. Like the song says, I get by with a little help from my friends… Speaking of help, if you need to kick your web site into a higher gear, you could do worse than attend AppSumo’s Action Class today at noon, PST. Your’s truly will be critiquing the sites of nine brave volunteers already picked. I think it…

One of my consulting clients, Izenda Reports, hit a home run today. They combined a “looks like a plain email” MailChimp newsletter campaign linking to a blog post containing this this video. It got nearly 500 clicks this morning from customers and prospects who have chosen to get the newsletter, forcing Izenda to purchase more bandwidth at screencasts.com. The moral of this little story is customers like it when you go the extra distance to provide them…