Books

The Web Startup Success Guide

The Web Startup Success Guide

If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers

What you’ll learn
  • How to define the value your web app will deliver to its users
  • Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
  • Which web app pricing strategies work, and which don’t
  • What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
  • What services and web apps exist today to help your startup succeed
  • How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advice can help your startup succeed.

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The Twitter Survival Guide

The Twitter Survival Guide

Twitter is the fastest way to build connections online, and The Twitter Survival Guide is the fastest way to master making the most of your Twitter experience. Whether you are building an online reputation for yourself, your startup, your company or you just want to stay in touch with your online friends, Twitter is a powerful tool for finding, connecting and sharing with others.

We wrote The Twitter Survival Guide to provide a definitive, timely resource for people who want to get the most value from Twitter.

In this 90-page ebook, we combine our insights on the deeper dynamics of building online reputations with interviews with 12 influential early adopters and ardent supporters of Twitter, including Guy Kawasaki (Garage Technology Ventures), Steve Rubel (Micro Persuasion), Darren Rowse (Problogger.com), Gary Vaynerchuck (WineLibraryTV) and Marshall Kirkpatrick (ReadWriteWeb).

In The Twitter Survival Guide we start with why you should care and use Twitter, then a bit of Twitter history and myth-debunking, then creating a effective Twitter presence, 11 profiles of the most useful Twitter related applications, clients and web apps, explore the relationship and interaction between traditional blogging and Twitter, suggest 9 strategic ways to use this microblogging service to build reputation and your online network and then get advice and insight from 12 influential early adopters and ardent supporters of Twitter.

The Twitter Survival Guide Table of Contents:

1. Why should you care about Twitter? 1

  • Twitter is online evolution in action. 2
  • Filtering. 2
  • Climbing the online social ladder. 4
  • Who wrote this Guide and why? 4
  • So why this ebook? 5

2. Twitter: What, How, Where and Why? 7

  • What is Twitter? 7
  • Who created Twitter and why. 8
  • What revenue model? 9
  • Twitter’s growth. 10
  • Twitter’s weakness: Hello, Fail Whale. 13
  • Where Twitter is going. 14

3. Creating your twitter presence: A checklist. 15

  • Your main account. 15
  • Settings matter. 15
  • Going mobile. 16
  • Your backchannel account. 16
  • Spiffing up your twitter home page. 17
  • Finding people you know on Twitter. 18
  • Deciding who to follow. 19
  • Deciding who not to follow. 19

4. Twitter Tools. 21

  • Tweetburner. 21
  • Tweetdeck. 23
  • Twitter Search. 25
  • TwitDir. 27
  • Twitter Karma. 29
  • TwitPic. 31
  • TwittyTunes. 33
  • TwitterFox. 35
  • OutTwit. 37
  • TweetGrid! 39
  • Twitter Grader. 41

5. Where does Twitter start and blogging end? 43

  • The Twittersphere. 43
  • It’s the network. 44
  • Blogging and Twittering: a symbiotic relationship. 45

6. What can you do with Twitter? 46

  • Become a “thought leader.” 46
  • Build a market for your services. 46
  • Pump up the volume for your organization. 47
  • Learn new things fast. 48
  • Mingle with the online rich and famous. 48
  • Get attention for your startup. 50
  • Mobcrowd with your friends in the same place. 50
  • Dumping your info into the Steam (when uploading a video, it tweets). 51
  • Make new friends and reconnect with old friends. 52
  • 50 Ideas on Using Twitter for Business, By Chris Brogan. 53

7. Twitter Power Profiles. 57

  • Thomas Clifford, Corporate Filmmaker. 57
  • Patrick Foley, Microsoft. 59
  • Peldi Guilizzoni, Balsamiq Studios. 61
  • Mike Gunderloy, Web Worker Daily. 63
  • Guy Kawasaki, Garage Technology Ventures. 65
  • Marshall Kirkpatrick, ReadWriteWeb. 67
  • Ben Metcalfe, Social Media Consultant. 69
  • Rafe Needleman, CNET. 71
  • Jeremiah Owyang, Senior Analyst Forrester Research. 73
  • Darren Rowse, Problogger.net. 75
  • Steve Rubel, Micro Persuasion. 77
  • Gary Vaynerchuck, WineLibraryTV. 79

8. Conclusions. 82

  • Twitter has reached Online Escape Velocity. 82
  • Twitter magnifies your Online Presence. 83
  • GIGO in the Social Media World. 83
  • You can get results from Twitter. Major, significant results. 84
  • Final words… for now. 86

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MicroISV Sites that Sell!

MicroISV Sites that Sell!

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You’re a developer that against all the odds have created a commercial desktop app or web service, working long hours to create something you can be proud of. But you’re not a marketing person, a suit, one of those people who somehow makes sales happen. Good! I wrote MicroISV Sites that Sell! – Creating and Marketing your Unique Selling Proposition ($19 USD) because developer-to-developer I wanted to demystify one of the strongest, fairest, best marketing design patterns reputable software companies can use to substantially increase their sales.

Design Pattern? You mean like Gang of Four, the way programming gods write software design pattern? That’s exactly what I mean. The Unique Selling Proposition is just that – a proven, deployable, debugged robust way of helping your prospective customers get the value of what you have to sell.

Now there’s a bizillion ebooks out on the net promising you Money! Money! Money! – all you have to do is send them yours first. So how do you know MicroISV Sites that Sell! is worth your $19 and much more importantly your time? Because I beta tested it with a group of people who know their stuff and have a zero tolerance for Internet Marketing BS.

Here’s what they had to say:

“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.” – Joel Spolsky

“For people who enjoy the challenges of being lost in the wilderness, I highly recommend learning to market software by putting up a website and tweaking it incessantly until you find some combination of elements that works. For folks who prefer knowing they will be able to make the rent check, I suppose you could read MicroISV Sites that Sell! instead. This is Marketing 101 written by engineers, for engineers — copious examples of what works, a focus on concrete actions to take over voodoo psychology, and actionable suggestions for the marketing novice.” – Patrick McKenzie

“Bob really understands how his target reader thinks. He’s taken a marketing concept and explained it in a way that programmers who don’t think enough about marketing should enjoy, he’s even added step by step instructions so there’s no excuse not to act on it.” – Gavin Bowman

“The latest from Bob Walsh offers concise advice on some key things every microISV needs to do, complete with a discussion of real examples. Recommended.” – Eric Sink

“This eBook provides healthy doses of Micro-ISV marketing knowledge based on Bob’s years of experience in the field. You will not regret buying this guide; it will pay for itself many times over.” – Rob Walling

“This is not just a great book for mISVs – it speaks their language, and gives lots of examples from successful peers – but it’s a great marketing book in general. I’m in a service business, and the book helped me with *my* marketing! Thanks, Bob.” – Matt Cornell

“If you can program, you can write marketing copy. You just need to learn the right language. Bob’s a great teacher, and the exercises here will give you a roadmap to creating your own winning ISV web site.” – Mike Gunderloy

“Finally, Bob has written about what I consider a HUGE hole in the ISV market: sales and marketing advice for a technical person by a technical person. If you are highly technical and get revolted by marketing hype that has nothing to do with who you are and what you sell, you will really appreciate the advice in this ebook.” – Pamela Slim

“Read this book, and learn how to create the most effective description of your product and service, with a call to action your market will not be able to resist. Developers are often shocked to discover that their customer’s interests are not their own. Bridging this gap is the purpose of MicroISV Sites that Sell!” – Tom McNamee

“A practical, cost effective and powerful marketing guide for microISVs and startups to get more sales.” – Scott Carpenter

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Clear Blogging

MicroISV Sites that Sell!

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Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphere and making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you’ve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you’re just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere’s A-list.

Whether you’re already blogging or you’re considering it, you’ll want to get a copy of this book because it

  • Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
  • Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general public all while earning an online reputation and real profits
  • Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
  • Is heavy on the specific benefits of blogging and light on the technological aspects

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Micro-ISV: From Vision to Reality

Micro-ISV: From Vision to Reality

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Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today’s emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you’re interested in getting started.

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