A friend of mine, Dave Collins (Shareware Promotions) has been trying to wrap his head around just what value Twitter offers for about the last month.
“I’ve been asking this question so long that my throat’s starting to hurt. So this time I’m going to throw in a reward,” Dave said in this BOS post. “How do I use Twitter for my business?”
He’s even offering a $100 Amazon gift certificate to get an answer to this question.
The long answer is The Twitter Survival Guide – but that’s for everyone and all businesses. Dave’s an expert at what he does which is designing SEO/Google AdWords campaigns that get results for software companies. So here’s what I think Twitter does as of right now for a company that provides services.
1. Establish Authority: “You’re only as good as your last byline” was a saying in the news business: now that a good chunk of the world is online, it applies to just about everyone whose business needs the Internet to exist. With Twitter, you can point to new content you’ve put up on your blog, podcast, uTube channel, forum and do the same for your best old content that people new to you have not seen. If you don’t do writing online, you can create value for other by saving them time by finding things online that are of interest to the people you want to connect to on Twitter. This is the role of the Editor I’ve posted about in the past: I rely on my Twitter network nowadays to let me know what’s going on: not RSS, seldom news (general or IT) sites, never email.
2. Get to know your customers. Like Dave, I have a foot in the service industry. Selling your services takes time and lots of interaction. It’s one thing to sell a $24.95 Windows app and another when you’re talking about thousands of dollars. Twitter lets you have that interaction quickly, efficiently, for both parties.
3. Better than Google. Twitter Search is about what people right now need, care about, are looking for. Google is about what’s out there to find – if they can find the needle in the digital haystack. That means running a set of Twitter searches as background tasks lets you find people you can help when they are actually looking for you or someone like you. Backing that up with a mini-dedicated landing page that has value, summarizes what you do and how you do it, and points to other resources that you can instantly share via a shortened (and trackable) URL might be a good idea. (Don’t know if this will work, but I’m going to try it in the next few days as I get back into things work/online.)
Help Dave out: what do you use Twitter for your business?