Yep, I’m back!

This is about the sixth reincarnation of my blog since I started with ToDoOrElse on Typepad.com in 2004. Thanks for reading!

I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers – hi there! – and you’d like someone to make sense of the whirling dervish whirlwind that things have become.

In either case, here you’ll find two things: fairly good content about “content marketing”, “content strategy” and the like. The bottom line of all those posts to come about building followers through content is pretty simple. Become an Expert. Expertise gets you followers – and it’s the only way to get people to care about what you’re trying to sell. Expertise is genuine, takes time, and hard work. You can’t fake it with a single SEO Keyword-stuffed post.

And then there will be sporadic posts on the intersection of technology, society, and something for lack of a better word I’ll call “freedom”. Freedom like in personal liberty, freedom from tyranny, freedom of opportunity – you know, all the good stuff that was packaged in the American Dream before it was hijacked by some crazy orange guy who’s the willing handpuppet for shadowy interests, both foreign and domestic.

I’m not going to waste much time on Donald Trump – I’m more interested, and I’d like to think I’ve got a better perspective – on how technology is driving us towards an uncertain future we may not like. And what we can do about it.

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