That’s exactly what you can get from Steve Blank, at Stanford University, starting in February. The Lean Launchpad, also know as Engineering 245, is an online class with free enrollment. That’s right, for the price of your email address and name, you can take from the comfort of your computer an Honest-to-God Stanford University class.
How cool is that? (look for me there, third row on the left.)
Here’s the class description:
In this class you’ll learn how to turn a great idea into a great company.
We now know that startups are not smaller versions of large companies. Large companies execute known business models. They use big company tools – business plans, income statements, revenue models, etc. to help organized their execution. In contrast startups search for a business model. And all the big company tools are irrelevant in the early days of a startup. This class is not about how to write a business plan. It’s not an exercise on how smart you are in a classroom, or how well you use the research library. The end result is not a PowerPoint slide deck for a VC presentation. Instead you will be getting your hands dirty as you encounter the chaos and uncertainty of how a startup actually works.
You’ll learn how to use a business model canvas to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Finally, you’ll see how agile development can help you rapidly iterate your product to build something customers will use and buy. Each week will be a new adventure as you test each part of your business model.
And who is Steve Blank, you have to ask?
Steve Blank is a serial entrepreneur and has been a founder or early employee at 8 startups, including 4 resulting in successful IPOs. For the past 7 years he’s been teaching entrepreneurship to Stanford Engineering students. He’s been awarded a Stanford Undergraduate teaching award, and the San Jose mercury news has called him one of the 10 influencers in Silicon Valley.
Already know everything there is to know about building a successful startup (Ha!)? Well, how about a couple of other classes? Technology Entrepreneurship or Software Engineering for Software as a Service? Same deal: free, online, world-class instructors and information.
(A note re the sign up pages above – the html/css coding is kind of funky, at least on OS X Chrome and Safari. After you enter your name, hit tab, then do your email address, then tab to get to the sign up button.)