Sometimes when it comes to marketing your startup, it’s not what you do but how you do it. You probably give away a few free licenses a week to people you meet, but do you do it with style and make a remarkable, positive, experience out of it?

Here’s how: create some individually unique minicards at MOO. Besides doing an awesome job of business card printing – their paper stock is the best I’ve seen for cards -this US/UK firm lets you can customize each card.

For example, before doing a recent keynote up at Seattle, I made a simple minicard at MOO; on one side is my name, email and “This is a free six month Scholarship to StartupToDo.com! Enjoy! (email me to activate)”

On the other side I created 50 different backgrounds – in 5 solid colors I like, numbered 1 to 50. The result? Two sets of 50 cards each that actually feel like you are giving something of value. Cost? $20 plus shipping.

For your first 2011 tech conference, meetup or event, why not go a little further and make the free licenses you market with something they will remember?