A "to-the-point" video

One of my consulting clients, Izenda Reports, hit a home run today.

They combined a “looks like a plain email” MailChimp newsletter campaign linking to a blog post containing this this video. It got nearly 500 clicks this morning from customers and prospects who have chosen to get the newsletter, forcing Izenda to purchase more bandwidth at screencasts.com.

The moral of this little story is customers like it when you go the extra distance to provide them with usable, useful and interesting information about your product, delivered in an easily shared permissioned format.